Ian Efford

About

With over 7 years of marketing experience, I've supported over 600 entrepreneurs to double their leads using marketing funnels, landing pages, and paid advertising. I've worked with Leadpages, Action Coach, SoundCloud to reduce customer acquisition costs by 2X and increase leads by 200+ every five days. During one project, I supported Action Coach to convert 200 buyers per week using a $10/day ad campaign and a 2.5% conversion rate to their $5,000 core offering. This project allowed Action Coach to convert 20 buyers or $100,000 per month.

Experience

• Founder & Head Strategist · Demand Leap05-01-2024

  I run DemandLeap, a done-for-you lead and buyer acquisition service to help founders and creators generate 5-6 figures of monthly revenue WITHOUT spending 40+ hours week on cold outreach, hard selling, or getting unqualified calls. We guarantee a return on investment.

• Marketing Coach · Leadpages09-01-2023 – 05-01-2024

  As a Marketing Coach & Lead Gen Expert at Leadpages, I handled four primary responsibilities: - Give feedback to customers to increase the conversion rates of their landing pages - Handle one-on-one coaching calls with customers as part of the onboarding process - Work on client projects to give Leadpages' customers an assortment of marketing assets: landing pages, lead magnets, etc. During my time in this role, I supported and empowered over 600 entrepreneurs to succeed in their marketing growth. Further, I was driven to increase the efficiency of my team and generate more value for Leadpages. I did this in three ways: 1. I volunteered to create social media videos with the Brand Manager to follow trends and grow Leadpages' social media presence. 2. I created a full business model to propose new service offerings. This business model was used as inspiration to create Leadpages Marketing Accelerator, Lead Accelerator, and Service Hours programs that offer marketing support to customers. 3. I created a custom GPT to help my co-workers write copy for customer landing pages which saved them roughly two hours per client. Not only did I add value to Leadpages on many levels, but I also learned and grew as a marketer thanks to the support of my co-workers and supervisor. I grew to be an expert in Lead Generation techniques and now have several frameworks to help more brands or entrepreneurs grow their online presence in a sustainable and empathetic way.

• Marketing Coordinator · Leadpages05-01-2022 – 12-01-2022

  My primary responsibilities are researching new initiatives, brainstorming new ideas for marketing channels, and providing insights based on data. I started my position by helping my marketing colleagues with their ongoing projects. I collaborated with the copywriter to develop CTAs, the paid media specialist to discover keyword-to-landing page mismatches, and the digital marketing manager to facilitate partnerships, and more. The main project I've worked on throughout my co-op is revitalizing the Leadpages' podcast, The Lead Generation. I handled the backend research and development of the podcast. I researched the necessary tools, trends in the podcasting space, distribution services, design, and developed our format. Further, I worked with analytics tools (Spotify & Apple's platforms), distribution tools (Libsyn), and extracted key insights from each episode for our show notes and social media content. The second primary project was partnership outreach and facilitation. I helped develop connections with the Gustavson School of Business, non-profit organizations, and social media influencers through cold/warm email outreach and tailored research. Further, I built upon my competitor research to help restructure our comparison landing pages (e.g., Leadpages vs. Unbounce) to help us stand out. This research helped my team during our messaging & positioning.

• Digital Communications Specialist · Rockland Scientific Inc.05-01-2021 – 08-01-2021

  As Rockland Scientific's Digital Communication Specialist, I worked with the Sales team to assist in developing a marketing strategy as my primary responsibility. Along with this responsibility, I presented the idea of creating a brand strategy and brand guide, and I ultimately facilitated brand strategy sessions with key company executives. This helped the Rockland team create a unified brand image that includes audience personas & journeys; brand attributes and a brand personality; purpose, mission, and vision; a brand identity system; and goal prioritization for building brand awareness. I also managed Rockland's social media profiles that includes Twitter, LinkedIn, and YouTube through responding to audience's comments, sharing of customer posts, and creating educational content. Finally, I coordinated writing assignments and deadlines with team contributors including product press releases, blog posts, and customer newsletters.

• Brand Identity & Motion Designer · Ian Efford-Lynch09-01-2015 – 09-01-2019

  I was a brand identity and motion designer for 4+ years and I had the opportunity to work with some wonderful schools and technology companies in Victoria, BC. Notable projects would be: I helped the Pacific School of Innovation & Inquiry create an animation to explain their unique learning model I also helped the ARC Academy of Inquiry create a brand identity system that encompassed their core values.

Education

• University of VictoriaBachelor of Commerce - BCom, Business/Commerce, Entrepreneurship
• Pacific School of Innovation and InquiryHigh School Diploma

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