Injeel Williams

About

Injeel Williams | Creative Strategist & Brand Designer Bringing Vision to Life Through Strategy, Storytelling & Standout Design I’m a multi-passionate creative with 5+ years of experience helping brands elevate their presence through branding, digital content, and marketing strategy. From fast-paced startup teams to established community organizations, I’ve helped clients clarify their message, craft bold visuals, and build loyal audiences online. My specialties include: Brand Identity & Visual Design (logos, kits, templates) Social Media Strategy & Content Creation (Instagram, TikTok, Reels) Event Branding & Experiential Design Community-Based Marketing & Storytelling Marketing Consulting for small business owners and nonprofits I’ve worked with swim academies, beauty brands, local events, and purpose-driven startups to help them show up with confidence—and convert followers into clients. Whether you need a full brand revamp or just someone who gets your creative vision, I’m here to bring it to life. Let’s connect if you’re looking to grow your brand, monetize your story, and make your visuals work harder for you.

Experience

• Marketing Manager · Northside Swim Academy12-01-2023 – 05-01-2025

  At Northside Swim Academy, I led a full-scale brand transformation that repositioned the swim school as a modern, community-centered academy. I oversaw and executed a rebranding initiative that included a new logo, refreshed brand visuals, marketing collateral, and a social media revamp—resulting in a stronger online presence, higher engagement, and increased enrollment inquiries. Key Projects & Accomplishments: Brand Rebuild: Spearheaded the academy’s full rebrand—created a cohesive brand identity system including logo, colors, tone of voice, and promotional materials. The rebrand increased local brand recognition and gave the academy a more professional, trustworthy look. Marketing Strategy: Developed and implemented monthly marketing campaigns across Meta platforms (Instagram & Facebook), blog content, email marketing, and local outreach—resulting in consistent lead generation and community awareness. Swim Team Launch: Helped conceptualize and promote the launch of the academy’s first swim team, “North Stars,” including branding, recruitment flyers, and parent communication strategy. Event Promotions: Designed and promoted seasonal events and open houses, helping drive traffic and engagement both online and offline. Content Creation: Created original graphics, short-form videos, blog articles, and newsletters that educated and engaged the local community, spotlighting key services like adaptive swim lessons and family swim programs. Operational Support: Collaborated with staff and management to streamline marketing requests using Google Forms and data tracking to support internal communication and campaign tracking. This work not only boosted our visibility but also laid a strong foundation for brand trust, community growth, and scalable marketing systems.

• Social Media Manager · MegaWorx Auto2022-10-01 – 2023-06-01
• Digital Marketing · BluWoven2021-05-01 – 2022-03-01
• Marketing Director · Northside Swim Academy01-01-2024 – 05-01-2025

Education

• Georgia State UniversityBachelor's degree, Business, Management, Marketing, and Related Support Services

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