IO Lab Solutions

About

I am a growth-minded B2B product marketer passionate about technology and AI-driven solutions across Real Estate, Legal tech, and enterprise industries products and services. Currently serving as the first marketing hire at Coactive, unlocking the value of visual content in the media and entertainment ecosystem, and driving innovation through digital marketing and AI that enhance shopping, entertainment, and community experiences. Key Skills & Expertise Product Marketing Product Positioning and Messaging Product Launches SaaS Pricing and Packaging Go-To-Market [GTM] Strategy Salesforce HubSpot Tableau Data Analysis Strategy & Problem-Solving Process Optimization Media Management Stakeholder Alignment Customer Education Partnerships Cross-Cultural Collaboration Sales Enablement [Decks, Infosheets and Case Studies] B2B B2C Enterpise

Experience

• Product Marketing Lead · Coactive AI01-01-2024

  As a Product Marketing Lead, responsible for driving product positioning, messaging, and go-to-market strategies to enhance product adoption and market presence.

• Senior Product Marketing Manager / Product Marketing Manager · Clio - Cloud-Based Legal Technology01-01-2021 – 01-01-2023

  Clio is the world's largest legal management software provider. The value I bring is two-fold: Internal enablement, GTM and product launches, Product positioning and messaging. Focused on product areas such as Document automation (Clio Draft) and Document management (Clio Drive).

• Product Marketing & Strategy · Anow01-01-2019 – 01-01-2021

  As a Product Marketing & Strategy professional, responsible for developing marketing strategies and product positioning to drive business growth and market penetration.

• Marketing Director · Creonix Digital Agency01-01-2017 – 01-01-2019

  As a Marketing Director, led marketing initiatives, developed strategic marketing plans, and managed campaigns to enhance brand visibility and client engagement.

Education

• Saint Mary's UniversityBachelor of Science - BS
• Dalhousie UniversityIndustrial Engineering
• IBS - International Business School AmericasStrategy and Marketing for Emerging Countries

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