Liana Martinez

About

Digital Marketing & Retention Strategist with Proven Success in Global Markets I am a results-driven digital marketing professional with extensive experience in SEO, PPC, and strategic campaigns that drive measurable growth. My background includes working with leading brands across international markets to enhance their digital presence and achieve outstanding client retention. Key Experience: • Rappi (Mexico City) During the pandemic, I supported Rappi in maintaining a market-leading driver retention rate of over 80% in Mexico City. By implementing targeted strategies that addressed driver needs during a challenging time, I helped Rappi ensure reliable delivery services, even i

Experience

• P.P.C strategist · Rappi

  As Rappi PPC strategist I joined to the marketing team to build a campaign in Facebook Ads to reach delivery partners around Mexico, Colombia and Chile during the pandemic to Keep the most possible delivery partners working exclusively for Rappi on the high season. We reach up to 80% of delivery market logged in the App in some cities like Mexico City during 2020.

• Facebook Ads Manager · Fashion Bar Boutique02-01-2014

  My very first experience working for a company doing Facebook Ads. I developed the Digital Marketing Strategy where my main goal is connecting women with the beauty products offered by the company. I’m generating more than 200 daily leads for them, helping to grow up the company in the last 10 years.

• Google Ads Manager · Speed Queen04-01-2015

  In my adventure with Speed Queen I learned that the Laundry Industry is more exciting that I knew. As a Google Ads Manager I developed a solid strategy to generate daily leads with a PPC strategy mixed with SEO. The website and Google became the main source of leads for the company in the last 9 years.

Education

• University of Texas at AustinMasters Degree
• Ohio State UniversityBachelors Degree

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