Isabel Reyes

About

Growth operator with 9+ years in SaaS growth, focused on user activation, retention, and measurable growth systems. Builds go-to-market strategies across the full marketing stack (funnels, activation paths, retention loops, referral dynamics) and leads cross-functional alignment across Marketing, Sales, and Product. Currently bootstrapping Revfloow to help SaaS teams move beyond acquisition through activation and expansion, with operator experience spanning early-stage ventures, performance-driven referral/affiliate marketing, and CMO-level brand and GTM leadership.

Experience

• Bootstrapped Founder · Revfloow01-01-2026

  Bootstrapped founder at Revfloow, a platform designed to help SaaS companies move beyond acquisition and grow through activation and expansion. Focused on building systems that turn users into long-term revenue and momentum

• Member · Pavilion06-01-2025

  Member

• Interim Head of Marketing · N.Rich06-01-2025 – 01-01-2026

  Stepped into the Interim Head of Marketing role to lead strategic alignment across Marketing, Sales, and Product teams, and to accelerate our go-to-market impact globally — with a strong focus on the U.S. market. My current scope spans marketing leadership, narrative development, performance execution, and operational maturity across the org. Strategic Direction & GTM Alignment: Define and prioritize short- and mid-term initiatives tied to company growth targets Align cross-functionally to refine our ICP, channel mix, and go-to-market plays Lead the GTM planning process with a focus on pipeline generation and brand lift U.S. Market Penetration Strategy: Build the foundation for U.S. expansion, including market research, positioning, and cross-functional execution Set regional KPIs and lead planning for campaigns, partnerships, and events Collaborate closely with Sales, Product, and CS to tailor activation plays Brand, Messaging & Website Uplift: Lead the brand narrative refresh and upcoming website relaunch Ensure internal teams are equipped to confidently communicate our value proposition Guide the rollout of a unified visual and messaging strategy across channels Campaign Execution & Marketing Ops: Oversee campaign strategy and execution across ABM, paid media, and events Improve internal workflows and campaign delivery processes Optimize use of tools like HubSpot, LinkedIn, and the N.Rich platform for performance tracking Team Development & Maturity: Support the team in leveling up strategic thinking and accountability Identify resourcing needs and implement process improvements to scale execution Reporting & Revenue Contribution: Build a clear reporting framework to show marketing’s influence on pipeline and revenue Partner with RevOps and Sales to track conversion metrics and marketing ROI: Drive transparency and alignment through structured reporting cadence

• Campaign Marketing Manager & Team Lead · N.Rich01-01-2025 – 09-01-2025

  As Campaign Manager and Team Lead at N.Rich, I drive account-based marketing strategies that focus on revenue impact rather than vanity metrics. My role bridges strategy and execution to align marketing and sales teams around shared pipeline goals. Key responsibilities: Develop and execute multi-channel ABM campaigns targeting high-intent accounts using N.Rich’s orchestration platform. Align marketing and sales through shared KPIs, intent-driven playbooks, and integrated campaign execution. Optimize campaign performance to drive pipeline growth and improve opportunity-to-close rates. Implement processes that enable faster sales cycles through better buyer insight and timely sales engagement. Lead a cross-functional team of demand generation specialists and media strategists to deliver consistent GTM execution. Use platforms such as LinkedIn, Google Ads, HubSpot, and Fibery to manage, analyze, and refine campaign workflows. Focused on delivering measurable pipeline impact and meaningful sales enablement at scale.

• Founder · Not Another Marketer09-01-2024 – 11-01-2025

  Founder of Not Another Marketer, a community-first B2B media hub where marketers, founders and growth leaders connect, share real-world insights and co-create strategies that drive measurable growth. The community is free to join—because I believe support and peer learning should stay accessible, especially in the age of AI when we’re all navigating the same challenges. Our mission is to hold space for marketers, experts and B2B companies to exchange ideas, learn from each other and find the support they need to thrive. We’ve also launched a marketplace where companies can easily find the right expert to help them grow. For brands, we provide advertising packages and opportunities to sponsor our activities—from workshops, webinars and intimate B2B dinners to in-person events, newsletters and our podcast.

• Community & Events Lead · Not Another Marketer09-01-2024 – 11-01-2025

  Founder of Not Another Marketer, a community-first B2B media hub where marketers, founders and growth leaders connect, share real-world insights and co-create strategies that drive measurable growth. The community is free to join—because I believe support and peer learning should stay accessible, especially in the age of AI when we’re all navigating the same challenges. Our mission is to hold space for marketers, experts and B2B companies to exchange ideas, learn from each other and find the support they need to thrive. We’ve also launched a marketplace where companies can easily find the right expert to help them grow. For brands, we provide advertising packages and opportunities to sponsor our activities—from workshops, webinars and intimate B2B dinners to in-person events, newsletters and our podcast.

• Marketing Campaign Manager · Innovecs Games12-01-2023 – 01-01-2025

  Lead lead generation initiatives by developing and executing multi-channel strategies, including paid advertising, landing pages, lead magnets, gated content, and email marketing, resulting in a strong pipeline of opportunities for the Games/iGaming sales team. Oversee the planning, execution, and optimization of digital marketing campaigns, working closely with external agencies to manage social media, email marketing, and content marketing efforts that align with business goals and deliver measurable results. Create and manage marketing materials such as pitch decks, use cases, and battle cards to support the sales team, while developing content calendars and collaborating with the Content Specialist to write compelling Games/iGaming content. Collaborate with the sales and delivery teams to refine messaging and positioning for our offerings, developing sales tools like client stories and marketing collateral to support the sales cycle and enhance conversion rates. Manage external relationships with SEO and PPC agencies, ensuring campaigns are delivered on time and within budget to boost the visibility and performance of marketing efforts. Conduct in-depth market research to identify target audiences, buyer personas, and market trends, enabling the discovery of new opportunities and the creation of relevant, impactful messaging for Innovecs’ Games/iGaming services. Oversee customer insight initiatives to deeply understand customer challenges, pain points, and market dynamics, leading to the development of tailored content and offerings that resonate across multiple marketing channels. Monitor and analyze the performance of marketing campaigns, providing stakeholders with actionable insights and recommendations to optimize strategies for better results. Conduct competitive research to keep Innovecs ahead in the Games/iGaming sector, staying informed of industry trends and market shifts.

• Marketing Campaign Manager · Innovecs07-01-2024 – 12-01-2024

  As the Campaign Marketing Manager for the Supply Chain and Games/ iGaming industries at Innovecs, I played a pivotal role in crafting and executing marketing strategies to position Innovecs as a leading IT partner in both verticals. Key responsibilities included: Developed and implemented comprehensive marketing strategies, integrating CRM tools like Zoho Marketing for optimal lead capture and management. Created detailed diagrams and automated sequences to nurture leads throughout the sales funnel. Onboarded and trained the marketing team on Zoho Marketing, ensuring seamless adoption of the platform to enhance lead nurturing efforts and streamline the campaign management process. Collaborated closely with designers, content creators, and distribution teams to craft and execute targeted campaigns, ensuring brand messaging resonated with both Supply Chain and Games/iGaming audiences. Analyzed campaign performance and key metrics to continuously optimize marketing efforts, leveraging data to make informed decisions that improved lead quality, engagement, and conversion rates. Worked alongside product marketing to conduct in-depth product research, refining our offerings and aligning them with market demands and the needs of our target audiences. Supported the creation of tailored marketing materials and content, collaborating with product marketing teams to ensure messaging was aligned with both industry-specific trends and customer pain points. Played a critical role in establishing Innovecs' brand positioning as a reliable and innovative IT partner in the Supply Chain and Games/iGaming industries, enhancing the company’s visibility and credibility in these competitive markets.

• Creative Content Strategist · Innovecs12-01-2023 – 07-01-2024

  As the Content Strategist for the HighTech vertical, I am responsible for spearheading the content strategy and development processes to support the successful launch and growth of this new business division. Key responsibilities include: Developing and executing a comprehensive content strategy aligned with the business goals and target audience for the HighTech vertical, ensuring a strong foundation for brand positioning and market entry. Designing and implementing scalable content processes, including content planning, creation workflows, and collaboration frameworks, to streamline production and ensure consistency in messaging and tone across all platforms. Leading the creation, review, and approval of all content, including articles, whitepapers, case studies, and marketing collateral, to ensure accuracy, relevance, and alignment with brand guidelines. Collaborating closely with cross-functional teams, including marketing, product, and sales, to ensure content supports broader marketing campaigns and sales enablement efforts. Overseeing the development of key content assets for the vertical’s launch, including website content, thought leadership pieces, and client-facing materials to establish credibility and thought leadership in the HighTech space. Ensuring all content is optimized for SEO and resonates with the target audience, helping to drive engagement and generate leads. Continuously refining the content strategy and processes based on performance metrics, market trends, and competitive insights to drive improvement and innovation.

• Affiliation Marketing Manager · Fortect05-01-2023 – 12-01-2023

  Managing and growing Fortect's affiliate program. Optimizing ROI Looking for affiliates as well maintaining partnership & creating PR network Looking after performance development and implementation

• Head of affiliation · ShortPixel05-01-2023 – 12-01-2023

  Shortpixel is the best and most known image compression plugin for WordPress sites. Affiliate Program mantainance Cross Marketing Collaborarions Whole marketing strategy to scale and bring Brand to the game Affiliate Tracking platform implementation/migration

• Head of affiliation · Reflector Media04-01-2023 – 12-01-2023

  Creating from scratch Reflector's Performance marketing processes and managing 3 main brands; Shortpixel, Tweaking and Fortect. -Marketing strategy -Marketing execution - Content marketing -Email marketing -Affiliation planning -Product collaborations Are you in the AV/software world? Let's make business!

• Chief Marketing Officer · ProfiCircle03-01-2022 – 08-01-2023

  •Focus on testing and optimization, finding a product and market fit, special for early adopters, generating initial demand., etc. •Driving traffic and sign-ups through search engine optimization /other activities •Positioning and messaging around the product •Communications and PR in special for new markets (NL, FR, etc.) •Manage: Paid marketing, Email marketing, Affiliate marketing (including for agents- Real Estate agencies, Contractors,) Traffic acquisition, Social media. •Website management, performance, and conversion rates •Manage the marketing activity, including setting clear goals and expectations, providing regular feedback •Collaborate with the team to develop and implement the Company's strategy and messaging across all channels. •Manage a marketing budget, allocating resources effectively to achieve maximum return on investment. •Analyze and evaluate market trends and customer behavior to identify opportunities for growth and optimization. •Implement marketingstrategies across various channels, including digital marketing, social media, events, etc.

• Head of Sales Marketing · Onproad07-01-2022 – 05-01-2023

  Created sales funnel and CRM automation, as well as pitch for demo calls and a full product Knowledge base. Onproad is a Saas software that helps subcontractors to have better management in their day-by-day duties and manage their projects more efficiently . Check it out @ onproad.com

• Affiliate Manager · MediaBlue International11-01-2020 – 06-01-2022

  Affiliate Manager Managing a affiliate portfolio of 30+ accounts Onboarding and mantaining new affiliate relations Attending events for business development purposes Managing and creating major changes and implementartion on affiliate tracking platform Affise.

• Marketing Manager · Studio20 Men05-01-2020 – 11-01-2020

  Marketing and Social media assistant . Planning all social media content and growing accounts organically as well as couching models regarding marketing tools, strategies and funnels.

• Technical Specialist · Comcast11-01-2019 – 05-01-2020

  Tier 1 technical specialist.

• Team Lead Manager · T-Mobile Center04-01-2015 – 11-01-2019

  Managing a tram of 20 making sure of theor sales and technical performance as well as constant training and couch to develop their skills. Checking into KPIs and ways of improve the department .

• Exam Proctor · ProctorU, a Meazure Learning company05-01-2015 – 12-01-2018

  supervising tests and examinations. Their duties include but are not limited to: -Preventing cheating and tampering of exams -Guiding the student on test instructions -Maintaining the examination area’s orderliness -Collecting all test papers after the exam’s conclusion -Checking student IDs and making an attendance record -Explaining exam instructions to test takers -Monitoring students to ensure they didn’t bring unauthorized outside resources to the test -Staying in the same room as the test takers for the entirety of the exam -Taking note of any student who didn’t comply with the exam rules -Reporting technical difficulties and emergency situations -Following the testing protocol

• Collections Specialist · First Investors Financial Services02-01-2015 – 05-01-2016

  Financial Collector for autoloans.

Education

• Universidad Nacional Autónoma de Honduras (UNAH)Licenciatura, Estudios de mercado

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