Isabella Toto

About

Results-driven marketing professional with a degree in Business Administration, Marketing, and Graphic Design. With several years of experience in digital marketing, branding, and content strategy, I have a proven track record of driving audience growth, increasing engagement, and enhancing brand visibility. My expertise spans integrated marketing, including social media management, SEO optimization, email marketing, branding, graphic design, content creation, public relations, event marketing, advertising, and market research. I have successfully developed and executed data-driven marketing campaigns that enhance brand presence and drive meaningful engagement. Previous roles in the Fragrance and Legal Technology industries have sharpened my ability to understand consumer behavior and create compelling brand narratives across diverse markets. I am deeply passionate about marketing and everything it encompasses— I thrive on developing strategies that connect with a variety of audiences and drive meaningful results. By staying ahead of industry trends, I continuously refine strategies to maximize reach and business growth. I thrive in fast-paced environments where strategy, creativity, and innovation intersect to deliver measurable results. Let’s connect to explore opportunities in marketing and creative strategy!

Experience

• Freelance Graphic Designer · Etsy Shop10-01-2024

  Specializes in unique, high-quality graphic and digital art tailored to inspire and elevate spaces or projects. Creates eye-catching prints, customizable designs, and digital downloads, crafted with passion and attention to detail.

• Marketing Coordinator · Verus LLC07-01-2024

  Manages strategic marketing efforts across digital platforms, including content creation, campaign development, and budget allocation. Drove a 57% increase in social media followers and a 35% boost in LinkedIn engagement. Launched a new website, resulting in an 89% increase in traffic. Executes email marketing campaigns and optimizes SEO, Google Ads, and performance analytics.

• Digital Marketing and Social Media Intern · Agilex Fragrances06-01-2023 – 06-01-2024

  Worked cross-functionally with marketing, sales, and product development teams to support the launch of custom fragrance collections. Managed content creation across social media, website, and blog platforms. Conducted market research and leveraged analytics to inform campaign strategies.

• Social Media Manager · Ralph's Famous Italian Ices03-01-2021 – 06-01-2023

  Managed all aspects of local marketing, including running seasonal promotions and overseeing the brand’s social media presence. Designed print advertising, created and published digital content, and responded to customer inquiries. Played a key role in driving sales growth through strategic client engagement.

• Barista & Brand Representative · Rook Coffee06-01-2020 – 06-01-2022

  Served as a barista and represented the brand, providing excellent customer service and promoting the company's products.

Education

• Monmouth UniversityBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
• Monmouth UniversityBachelor of Arts - BA, Graphic Design

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