Isanna Wong

About

With a Bachelor of Arts in Cognitive Systems and a minor in Psychology from The University of British Columbia, I have cultivated a strong foundation in understanding human behavior and design. I am currently enhancing my skills with a User Experience Design diploma from BrainStation. As a UX Designer and Project Manager at BobaTalks, I lead design initiatives to boost user engagement and streamline feedback processes, while also organizing events and partnerships to foster inclusivity in tech. At Watchpoint, I design apps for security teams, focusing on workflow efficiency and user-centered features. My previous role as Program Coordinator at the Vancouver Cherry Blossom Festival saw me increase event attendance and digital reach significantly. Additionally, my experience as a Retail Manager at Club Monaco honed my leadership and customer service skills. I am passionate about creating inclusive, user-friendly designs that drive engagement and efficiency.

Experience

• UX Designer, Project Manager · BobaTalks07-01-2024

  Lead design of community page, creating prototypes to enhance user engagement with podcast, events, and Discord. Improved cross-departmental feedback implementation by 15%, resulting in more streamlined design practices and a 10% reduction in UX-related revisions across products. Conducted user research to identify usability and accessibility improvements, aiming to gather insights for informed design decisions. Organizing events, marketing, and partnerships at BobaTalks, a nonprofit guiding students through career and personal development for free, making the tech scene more inclusive for Canadians.

• Product Designer · Watchpoint05-01-2024

  Designing an app for security teams, optimizing workflow efficiency by streamlining scheduling, incident reporting, and compliance tracking. Cross-collaborating with software engineers and key stakeholders, aiming for a 30% increase in task efficiency. Developing user-centered features that automate tasks using the Ant Design System, ensuring alignment with security industry standards.

• Program Coordinator, Communications Specialist · Vancouver Cherry Blossom Festival09-01-2021 – 06-01-2024

  Cultivated community engagement strategies, increasing event attendance by 2.5x to 75,000 participants. Expanded digital presence through graphic designs, reaching 180,000 in 30 days and growing social following to 10,000+. Rebranded the festival logo and identity, boosting attendee recognition and securing coverage in CBC News.

• Retail Manager · Club Monaco09-01-2020 – 01-01-2021

  Managed retail operations, overseeing staff and ensuring high customer service standards.

Education

• The University of British ColumbiaBachelor of Arts - BA, Major in Cognitive Systems, Minor in Psychology
• BrainStationDiploma, User Experience Design

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