Sonia Chrostowski

About

I am a consumer-centric marketer with a passion for collecting and analyzing data including digital metrics and consumer research results. A born problem solver, I leverage my quantitative skills to identify actionable insights aligned with business objectives. My strong communication skills allow me to present findings in a concise and compelling manner. I have experience in marketing, data analysis, and CRO across various industries, including software, insurance, and hospitality. In my recent roles, I led 200+ A/B tests, steered end-to-end CRO roadmaps, and translated learnings into scalable growth initiatives across email and web experiences.

Experience

• CRO Analyst · Home Solutions11-01-2024 – 08-31-2025

  - Executed 200+ A/B tests across email and web experiences, driving conversion and CTR improvements with measurable revenue gains.\n- Owned CRO testing roadmap, aligning data-driven tests with company growth strategies\n- Synthesized and presented test results and insights to various teams, translating wins and losses into actionable recommendations and building a comprehensive learning repository\n- Guarantee the quality of email campaigns by applying prior test learnings to optimize performance and maintain brand standards\n- Adapted quickly to shifting business needs, taking on diverse roles and projects across teams

• CRO Analyst · Neighborhood Alerts11-01-2024 – 08-31-2025

  - CRO Analyst focusing on conversion optimization, analytics, and growth initiatives in Raleigh, NC

• SEO Analyst · Home Solutions01-01-2024 – 11-30-2024

  - Diagnosed and resolved technical SEO issues including 4xx/3xx errors, crawl inefficiencies, and indexation problems to improve site health and search visibility\n- Developed targeted SEO strategies to drive higher organic traffic and improve keyword rankings\n- Demonstrated leadership skills by spearheading full-site migration to maintain organic traffic and minimize ranking disruptions\n- Delivered actionable performance reports translating SEO data into clear strategic recommendations for stakeholders

• CRO Analyst · Three Ships07-01-2023 – 01-31-2024

  - CRO Analyst responsible for experimentation and optimization initiatives during tenure in Raleigh

• Research Intern · Three Ships01-01-2023 – 08-31-2023

  - Research Intern focusing on consumer insights and data collection in Raleigh, NC

• Partner Program Intern · Brightly05-01-2022 – 12-31-2022

  - Partner Program Intern involved in partnership strategies and program support

• Marketing Intern · ALICE - Hospitality Operations Platform11-01-2021 – 05-31-2022

  - Marketing Intern at ALICE - Hospitality Operations Platform; Raleigh, NC

• Marketing Outreach · SBHIS Insurance Services, Inc06-01-2021 – 08-31-2021

  - Marketing Outreach role at SBHIS Insurance Services; Carlsbad, CA

• Medicare Insurance Agent · SBHIS Insurance Services, Inc11-01-2020 – 08-31-2021

  - Medicare Insurance Agent; Chula Vista, CA

• Sales Development Representative · Learning Genie08-01-2020 – 05-31-2021

  - SDR at Learning Genie; Carlsbad, CA

Education

• Meredith CollegeBachelor's degree, Business Administration, Marketing, and Artistic Management

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