Jake S.

About

Experienced Digital Marketer with over 8 years of expertise in developing and executing digital marketing strategies for various brands. I created, developed, and optimized over 15 retail brand websites, ensuring seamless user experience and enhanced search engine visibility. Proficient in SEO, SEM, and social media management, I managed SEM campaigns and developed social media strategies to amplify brand presence and engagement.

Experience

• Digital Marketing Manager · Global Partners LP03-01-2020

  • Executing paid social, SEM, and SEO programs to support business objectives and meet campaign goals. • Built and developed 10+ Global Partners retail brand websites. • Perform keyword research, identify new opportunities, and implement content recommendations. • Ownership of digital marketing partnership platforms; Yext, Sprout Social, Meta Business Suite, Google Analytics, Google Looker Studio, and Ahrefs. • Led website strategy initiatives, improving site structure and functionality for better user experience and search engine optimization. • Management of all C-store and Gas Station locations across mapping platforms. • Optimizing on-site copy and landing pages for search engines. • Review and approve copy and designs for accuracy, brand alignment, and overall messaging. • Partner with key cross-functional teams on initiatives to ensure alignment and campaign success. • Community management and QA of digital assets before launch. • Manage creation and execution of social content, including copywriting, targeting, and performance analytics.

• SEO Manager · Tripadvisor01-01-2019 – 06-01-2019

  • Finding new and innovative ways to optimize on-page elements to improve ranking for different locales. • Supporting the Flights, Cars & Cruise team by running tests to improve click-through rates on search engines. • Testing new SEO concepts to improve ranking and onsite monetization. • Researching changing SEO trends to stay ahead of the curve with algorithm updates. • Track results of tests run and perform manual website audits to locate speed improvements. • Perform competitive analysis to identify shifts and find new traffic opportunities. • Creation of SEO friendly on-page content for building out new sections of the website. • Use of internal and external analytics software to manage overall effects and track changes in rankings.

• Digital Marketing Specialist · Invaluable07-01-2017 – 2019

  • Management of social media accounts, analytics software and various SEM platforms. • Writing effective SEO friendly content for blog, website and social media accounts. • Apply keyword research and competitive analysis into detailed strategy reports. • Recommend changes to site architecture, content, and linking to improve positions for target keywords.

• Social Media Marketing Specialist · Cinch Financial09-01-2015 – 08-01-2016

  • Provided new and existing credit card data and created algorithms for upcoming product launch. • Conducted various research projects to educate team on emerging markets and trends. • Managed SEM platforms, analytics software and social media accounts. • Wrote successful copy for email campaigns and content for posting on the Cinch blog.

Education

• Boston CollegeMaster of Business Administration - MBA, Marketing
• Curry CollegeBachelor’s Degree, Business Management, Minor in Applied Computing & Marketing Focus

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