Jaliyah Jones

About

Mission Statement: Brand and Marketing Professional with over 8 years of experience in helping brands and businesses grow through brand and content development, product marketing, market research and lead generation. Relevant Skills: Client Base Retention, Social Media Management, Marketing Strategy, Digital Marketing, Email Marketing, SEO, Brand Development, Content Creation, Product Marketing, Time and Project Management, Entrepreneurial Mindset, Website Management & Design, Market Analysis & Sales Strategy.

Experience

• Founder & Brand Marketing Consultant · Dear Small Brands01-01-2020

  Host of Link N Learn, a networking event for small brands and go-getters looking to learn and connect with like-minded people. Owner of At a Glance Newsletter - a newsletter for small brands and entrepreneurs looking to stay up to date with the latest marketing tips. Provide strategic brand marketing support and strategy for over 10 brands. Manage digital social media presence and content marketing for small businesses and start-ups. Contracted with Remotion to create a social media content strategy and plan. Launch online marketing courses and masterclasses to educate small brands and aspiring marketing professionals. Design and use custom code to create Squarespace websites for small brands.

• Product: Loyalty and Retention Manager · Bluestone Lane07-01-2023 – 02-01-2024

  Develop and execute loyalty strategies to drive sales growth, leveraging deep customer analysis to identify opportunities and implement targeted initiatives. Build and maintain a best-in-class loyalty program that encompasses strategic partnerships, unique experiences, and rewards, while delivering exceptional value to our customers. Continuously improve customer journeys across all touchpoints, ensuring seamless experiences, personalized engagement, and enhanced lifetime value. Collaborate with cross-functional teams to optimize the online D2C e-commerce store, identifying areas for improvement, implementing enhancements, and driving sales growth. Utilize data and analytics to gain valuable insights into customer purchasing behaviors, preferences, and trends. Generate actionable recommendations to support business decision-making and improve customer loyalty.

• Technical Brand & Product Marketing Manager · Grubhub01-01-2023 – 06-01-2023

  Direct brand manager for a portfolio of 8+ brands utilizing the Grubhub/LevelUp ecosystem. Lead the app launch process by working alongside the design, development and product teams to meet set internal and client deadlines. Manage client app and web platforms through post-sale onboarding, product and program management, and marketing campaigns. Train under UX Designer to take over Grubhub Direct Product design pipeline.

• Associate Technical Brand Manager · Grubhub01-01-2021 – 12-01-2022

  As an Associate Technical Brand Manager, likely contributed to managing brand portfolios, assisting in app launch processes, and supporting client app and web platforms through onboarding, product management, and marketing campaigns.

• Procurement and Facilities Coordinator · WinnCompanies09-01-2018 – 01-01-2021

  Assist the Director of Facilities and VP of Strategic Sourcing by designing training and co-branded educational marketing materials that promote and support company vendor programs. Produce content and documentation for Facilities function pertaining to policies, programs, and resources. Coordinate, prepare, and participate in periodic business reviews with key vendor partners. Perform ad hoc analysis of spending activities in portfolio. Participate in Facilities and safety meetings to improve existing or create new programs. Facilitate monthly webinars and events rollouts for Facilities, Safety, and Procurement initiatives. Research various market categories and industry best practices and present results and opinions. Function as the Administrator for the WinnBuy, Maintenance, and Safety web pages on our SharePoint Company site. Maintain vendor relationships and accounts by acting as liaison between vendor and property managers. Work closely with Learning and Development (L&D) to develop training material and content. Highlights: Master of Ceremonies (MC) for the 2018 Annual Framingham Meeting. Tech Skills Acquired: SharePoint, Dayforce, Quickbase, RealPage, Yardi, and DocuSign.

Education

• Suffolk UniversityBachelors Degree, Brand Marketing and Big Data and Analytics
• Holbrook Jr Sr High SchoolHigh School Diploma

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