James Jacob

About

I visualize market research insights using design tools (Adobe suite, MailStyler, Figma, MS Office suite) to help clients across industries utilize their data more efficiently and effectively. Over the last 10 years, I’ve leveraged both best-in-class data visualization techniques and design teams to convert research insights into highly consumable content. My long-term partnerships with key clients like Microsoft, Meta, Intel, Lenovo, Unilever, Dell, PepsiCo, and Cello Health, have helped generate over 100k a year in revenue.

Experience

• Data Visualization Consultant · C5i03-01-2019

  Designed a digital platform using frameworks OODA Loop, 4Es, and QuadA to simplify processes & improve user engagement to reduce user task completion time by 30% Created an AI-driven prototype to streamline MLR document reviews for the pharma industry to reduce review cycles, minimize errors, and save an average of 15 hours per team per project. Built dashboards and solution pages fully compliant with accessibility standards (such as WCAG 2.1 AA) and improved data comprehension by 50%, according to user feedback. Created and presented infographics, newsletters, and training materials for leadership and non-technical stakeholders to make complex BI concepts easier to understand. Prototyped multi-stage digital platforms that cut development time by 30% while maintaining usability and functionality. Developed a company-wide productivity tracker by designing an intuitive interface and integrating it into the existing internal workflow. This increased operational efficiency by 15%, with a reported 10% improvement in team collaboration and transparency.

• Data Visualization Manager · C5i09-01-2015 – 02-01-2019

  Led a team of 5 designers to deliver high-end visualizations for market research reports by standardizing design processes and collaborating with clients and writers. Designed motion graphics and decks for internal and external campaigns using Adobe Creative Suite and PowerPoint, resulting in a 20% higher engagement rate in client presentations. Delivered visual branding and marketing assets for Fortune 500 companies such as Unilever, Intel and PepsiCo.

• Senior Market Intelligence Executive · Flipkart04-01-2012 – 09-01-2015

  Improved the e-commerce platform UI by identifying key features like hover functionality and tab navigation, collaborating with developers to implement them, resulting in a 10% increase in user satisfaction and a 12% improvement in conversion rates. Advised internal teams on advertising strategies by conducting competitor analysis and creating detailed SOPs to increase team efficiency and ensure consistent application of best practices across campaigns.

Education

• St Joseph's Institute of ManagementPGDM, Marketing/ Finance

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