Shashwat Singh

About

GTM Engineer specializing in outbound pipeline systems for B2B SaaS and fintech, designing end-to-end workflows from lead sourcing to CRM sync and follow-ups. Experienced with Smartlead, Clay, Apollo, and automation tools like n8n and Make, with a strong focus on reliability, deliverability, and measurable pipeline outcomes.

Experience

• GTM Engineer · Upwork05/01/2025

  Design and deploy end-to-end GTM systems, from lead sourcing and enrichment to outreach, CRM sync, and conversion workflows Build and manage cold email infrastructure in Smartlead, including domain setup, inbox rotation, and deliverability Develop Clay-based enrichment and qualification pipelines with APIs, scoring, and automated routing Own full system lifecycle, discovery, build, deployment, monitoring, and continuous optimization of live workflows

• Multimedia Designer · Transform Rural India • Remote07/01/2022 – 04/30/2025

  Managed structured production workflows for 4+ digital platforms, standardizing publishing processes and reducing content turnaround time by 35%. Coordinated 20+ monthly content assets across teams, improving delivery consistency and reducing revision cycles by 30%. Implemented workflow checklists and structured asset tracking, decreasing publishing errors by 40%. Contributed to audience growth by optimizing visual consistency and cross-platform formatting, supporting 25% increase in engagement over 12 months.

Education

• Bharati Vidyapeeth University • PuneB-Tech, Electronics & Telecommunication

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