Jason Rydzewski

About

As a seasoned marketing leader with a track record at Siemens Digital Industries Software, Advantech, and Informatica, I excel in driving conversions, optimizing ad spend, and enhancing audience engagement through strategic insights and advanced techniques. At Tenon's Advisory Board, I influence product strategies and marketing innovations for enterprise marketers. My expertise spans developing e-commerce platforms, leading sales growth initiatives, social media strategy, lead nurturing, and personalized email campaigns. Committed to innovation, I transform marketing practices, demonstrating their value.

Experience

• Advisory Board - Product Council · Tenon02-01-2023

  Providing valuable insights and feedback on current features and functionalities. Influencing the product roadmap to align with the evolving needs of enterprise marketers. Collaborating with peers and the development team to drive innovative solutions. Offering strategic direction to elevate marketing capabilities across organizations. Ensuring the product meets industry standards and addresses accessibility needs. Participating in customer research to understand user preferences and pain points. Supporting continuous improvement and quality enhancement efforts. Contributing to Tenon's mission of transforming how marketers work and prove their value.

• Global Marketing Lead · Siemens Digital Industries Software01-01-2021

  Improved conversions by 23% through strategic optimization of landing pages, A/B testing of ad copy and CTAs, and continuous refinement of audience targeting and segmentation. 49% increase in paid advertising CTR by leveraging insights from thorough audience research, crafting compelling ad copy and design, and continuously testing and refining campaign performance to drive maximum engagement and conversion. Achieved an 84% reduction in Cost Per Conversion by deploying advanced bid management techniques, fine-tuning audience targeting and segmentation, and improving ad relevance and quality scores. Generated multi-industry social media marketing strategy resulting in 21% increase in conversions.

• Director of Ecommerce · Advantech01-01-2019 – 01-01-2020

  Directed the complete development of a customer-focused Ecommerce store, managing a team of 12 cross-functional experts in marketing, sales, supply chain, development, UI/UX, and product marketing. Devised and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share. Implemented a comprehensive product marketing strategy that included the redesign of the user experience, site functionality, resulting in 28% increase in sales.

• Marketing Manager · Informatica01-01-2015 – 01-01-2018

  Built and executed social media content strategy resulting in a 16% increase in user engagement. Optimized the lead scoring model and managed a lead nurturing strategy, resulting in a 12% increase in click-through rates. Designed and introduced a personalized email campaign using dynamic content, resulting in a 25% increase in email open rates and a 20% increase in revenue from email marketing efforts.

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