Jennifer Bailey

About

Experienced marketing professional with over 15 years of success in B2B marketing across multiple industries. Skilled in executing go-to-market strategies, building marketing functions from scratch, and driving revenue growth through strategic campaigns. Passionate about brand development, digital marketing, and team leadership. Mama of 4, Georgia peach, Medical show junkie.

Experience

• Head of Marketing · Bongo Learn11-01-2021

  As Head of Marketing at Bongo, I lead the development and execution of a comprehensive marketing strategy aimed at tripling company revenue within three years. I collaborate closely with sales, product, and executive leadership to position Bongo as the leading video assessment and AI-enabled feedback platform across education and corporate markets. I oversee all aspects of go-to-market marketing, including demand generation, partner enablement, product marketing, digital campaigns, and brand positioning. I design and implement multi-channel campaigns across social media, digital channels, events, and partner programs to drive brand awareness and generate qualified leads. I elevate Bongo’s brand and value proposition through websites, collateral, partner materials, and vertical-specific messaging for K12, Higher Ed, and corporate audiences. Using a data-driven approach, I set goals, optimize campaigns, and deliver measurable ROI across all initiatives. I established the Revenue Operations function, implementing HubSpot to track leads through the sales pipeline and leading weekly reviews to strengthen forecasting and operational efficiency.

Education

• Georgia College & State UniversityBachelor of Arts Degree, Mass Communication; Telecommunications

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