Melody Tai

About

Product Marketing Manager seeking to leverage learnings from startup marketing experiences to help tell compelling stories for bold products.

Experience

• Special Projects Lead; Growth Marketing Manager · Challenger Digital09-01-2023

  Serving as Marketing Manager at a boutique agency, building skills outside of the box. Currently Head Media Buyer and Marketing Lead (team of 4) on a newsletter ads campaign driving brand recognition and web traffic for 3 national retail food brands. Wrote a robust online course on SEO (pending publication in 2024) + in-house SEO guidelines for clients. Serve as Editor-in-Chief of The Headturner, a weekly brand marketing and publicity newsletter produced by Triple Take.

• Personal goal pursuit · Career Break05-01-2023 – 09-01-2023

  Pursuing my passion of coaching dance, leading students aged 5-18 in training for National competitions.

• Product Marketing Manager · Afresh10-01-2021 – 05-01-2023

  Educated users on Afresh's unique differentiation, translating the complex processes and jargon in a highly-technical AI software into compelling messaging, in an industry notably underserved by technology. One of three founding co-leaders of the BIPOC ERG; partnered with executive team on the delivery of DEIB-focused company-wide messaging, event planning, hiring, and retention strategy.

• Associate Product Marketing Manager · Spell09-01-2019 – 10-01-2021

  Spell (acquired by Reddit) was the fastest and most powerful end-to-end platform for data science, machine learning, and deep learning. Oversaw lead page creation, company appearance in industry whitepapers, and business development collaborations with partner companies as acting Marketing Program Manager. Led 360 marketing campaigns leveraging video, blog posts, case studies, social media, and email for major product launches including in-demand SaaS features.

• Digital Marketing Intern · Lately, Inc.06-01-2018 – 08-01-2019

  Assisted in various digital marketing tasks, contributing to social media management, content creation, and campaign analysis.

Education

• Columbia UniversityBachelor of Arts (BA), Sustainable Development

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