Maria Morris

About

Growth marketing leader and fractional CMO who connects strategy, data, and storytelling to drive real results. I’ve led integrated campaigns and demand gen across various industries - always with a focus on aligning teams and optimizing performance. I bring a practical, hands-on approach to leveraging AI for smarter content, faster insights and more scalable execution. Away from the laptop, I enjoy time on the lake and the occasional game of tennis. My rate reflects the value I bring, but I'm happy to adjust for the right scope, timeline or mission.

Experience

• Founder & Chief Marketing Consultant · Duet Marketing Partners2025

  Growth marketing services for businesses including GTM strategy, brand positioning, campaign planning, messaging frameworks, lead generation and marketing planning process improvements

• Marketing Strategy Director · TruStage05-01-2022 – 11-01-2024

  Led B2B growth marketing campaigns that increased SaaS insurance adoption by 22% through targeted messaging, content strategy, and cross-channel execution Developed messaging and creative for a flagship virtual conference, surpassing registration goals by 15% and boosting engagement Built and led a high-performing team focused on experimentation, channel performance, and continuous optimization for the brand’s largest audience segment Collaborated closely with sales, product, and finance to align campaigns with strategic revenue and GTM objectives

• Senior Marketing Manager, Innovation Center · TruStage10-01-2019 – 04-01-2022

  Built go-to-market strategy for a B2B SaaS digital lending platform, partnering with C-level stakeholders to define positioning, messaging, and brand Launched integrated campaign across digital, direct, field, and executive content channels, achieving a 50% response rate and filling the sales pipeline Collaborated cross-functionally to ensure consistent brand execution and drive product adoption across key segments

• Senior Media Manager, Direct Marketing · TruStage09-01-2018 – 10-01-2019

  Drove growth for a $106M auto and home insurance business by managing a $30M B2C direct and digital marketing budget and strategic partnership with Liberty Mutual Led a $7M acquisition email pilot, using a test-and-learn approach to successfully launch, operationalize, and scale performance Improved marketing efficiency by streamlining communication and introducing new processes across internal teams and partner management

• Marketing Business Operations Manager · American Family Insurance08-01-2015 – 09-01-2018

  Directed strategic marketing planning and integrated campaign execution while overseeing a $250M budget Delivered actionable insights via KPI dashboards to guide marketing investment and improve campaign ROI Strengthened vendor accountability by establishing a standard Quarterly Business Review (QBR) process Improved team performance by launching the company’s first marketing capability training and onboarding program

• Integrated Marketing Campaign Manager · American Family Insurance09-01-2014 – 08-01-2015

  Led integrated planning across internal teams, senior leadership, and agency partners to execute large-scale campaigns - including a Super Bowl activation that generated 211M impressions and 9.5M social media engagements Managed a Brand Ambassador campaign that drove a 43% lift in website traffic, 300K social engagements, and $1M in earned media

• Advertising Administrator · American Family Insurance02-01-2011 – 09-01-2014

  Conducted the company’s first media agency audit, uncovering $1M in savings Managed a $5M advertising agency contract, including performance incentives and vendor accountability Led competitive analysis, campaign reporting, and multi-million dollar advertising budget management Oversaw financial reporting and analysis to inform spend strategy and ROI Recognized with a Silver Effie Award for leading a high-impact, results-driven creative campaign

• National Marketing Director · Core BTS04-01-2008 – 03-01-2011

  Led all marketing strategy and execution for B2B IT consulting firm, partnering with large tech companies across the U.S.

• Advertising Sales Coordinator · WI Newspaper Association08-01-2004 – 04-01-2008

  Served all Wisconsin newspapers as advertising placement leader to retain membership and maximize revenue

• Advertising Traffic Manager · Madison's CW02-01-2001 – 08-01-2004

  Collaborated with sales and production teams to fulfill advertiser contracts and maximize revenue opportunities

Education

• University of Wisconsin-MadisonBA, Communication Arts
• Edgewood CollegeMBA, Business-Marketing

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