Jenny Norberg

About

Graffiti/Street Artist & Creative Director that combines high impact designs with strategic solutions and project management to transform walls, spaces and media. Utilizing a unique background as an artist and creative professional. Founded Creative Firecracker, Inc to provide graffiti/street art, murals, designs and creative direction. Recently Jenny “Scratch” has worked on projects for Great Performances, North Brooklyn Parks Alliance, Marc Jacobs, Vogue Magazine and Waste Management. Websites: creativefirecracker.com creativefirecracker.com/scratch Social Media: @scratch_nyc @creativefirecracker

Experience

• Graffiti/Street Artist - Muralist - Creative Director · Creative Firecracker02-01-2005

  Transformed Great Performances headquarters in the Bronx with graffiti/street art by painting five murals and two staircases for their 40 + 4 years anniversary party and enhanced the everyday work environment for all of GP’s employees. Selected to create graffiti/street art for Marc Jacobs + Vogue Magazine’s event at Scarr’s Pizza in Manhattan. Developed concepts, designs and painted three murals for Waste Management to promote climate change/preserve nature for New York Climate Week. Painted a large-scale mural for Under the K Bridge, North Brooklyn Parks Alliance. Mural featured in The New York Times. Custom mural painted for La Masa Restaurant in the Bronx. This mural has awarded numerous opportunities and projects. Invited to paint at the renowned NYC Graffiti Hall of Fame, Welling Court Mural Project, Boone Avenue Walls, Bedstuy Walls and Uptown Grand Central Mural Project. Promoting the positive side of graffiti by teaching adults and kids basic spray paint techniques, live painting and interactive graffiti activities at various events. Curated and participated in art shows/exhibits and became one of NYC’s most recognized, innovative, creative and accomplished female graffiti artists. Created concepts, brand identity, designs and production for print, digital media and websites for multiple clients at Platform Media, a small full-service ad agency in New York. Including re-designing the Platform Media website to a modern clean esthetic. Produced successful brand standards and corporate identity for print, digital and web communications for Kryterion, a full-service test development and delivery company. The materials created helped launch Kryterion as an industry leader in the secure online proctoring market.

Education

• Pace University - Lubin School of BusinessBachelor of Fine Arts - BFA, Advertising
• Institute of International EducationInternational Project Manager / Advertising & Media, Advertising & Media
• TBVGraphic Design

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