Jess Bolger

About

Strategic social media leader with 10 years of experience across 40+ brands, generating over 5 billion views through targeted strategies and dynamic campaigns. Skilled in creative direction, graphic design, video editing, and copywriting. Jess' strategy and content have driven a 45% increase in engagement and 30% boost in brand recall. A proven mentor with a 100% employee retention rate, Jess excels in client management, leading successful initiatives for notable brands in various industries, including Apple TV, Stuart Weitzman, Elizabeth Arden, NFL, and Marriott.

Experience

• Head of Social · Pink Agency2024

  • Led comprehensive social media marketing strategies that increased engagement by 35%, boosted brand awareness by 40%, and improved conversions by 25% across social platforms. • Created engaging content, including videos and static posts, that drove organic growth and increased brand loyalty, optimizing content for each platform’s audience and algorithm. • Secured new business opportunities, driving client acquisition and growing the portfolio by 400% in year two through inbound and outbound marketing efforts and strategic pitches. • Built and led a high-performing team, overseeing the development of employees to ensure excellence in content creation, campaign execution, and platform management.

• Social Media Director · LDPR2023 – 2024

  • Developed strategies for clients, resulting in a 200% follower increase, a 5.5% engagement rate, an influencer campaign reaching 4.1M, and a paid campaign yielding 90K link clicks. • Advised as the digital marketing subject matter expert for new business opportunities, yielding an 80% win rate and bringing in over $750,000 in new business in one fiscal quarter. • Invented an influencer database with over 3,000 accounts, which included a unique search function, saving the firm over $40,000 in costs and over 30 collective labor hours per month. • Supervised employees in the digital department. Formed department structures, instructions, and trainings to foster professional development and promote the team’s success.

• Senior Social Media Strategist · Reingold2021 – 2023

  • Acted as the social media account lead for nine clients. Instituted strategies and produced content calendars, influencer campaigns, social listening, and analytics reports. • Authored captivating copy across owned and paid mediums. Created graphic and video content and gave detailed art direction for marketing campaigns, yielding ten times more views. • Launched influencer and brand partnership campaigns by conducting research, developing toolkits, and planning activations, which expanded reach by millions on Instagram and TikTok. • Managed five junior-level employees. Facilitated check-ins to encourage professional growth.

• Social Media Manager · JB Communications2019 – 2021

  • Conceptualized and implemented targeted social media strategies, leading to a 25% average increase in engagement, a 20,000 follower growth in four months, and reaching up to 800,000 monthly views per platform, as measured in detailed monthly analytic reports. • Designed and delivered communications plans, including partner toolkits and press releases, which achieved a cumulative reach of 20 million through earned media pitching efforts. • Transitioned to a social media marketing focus through consistent freelance work, honing transferrable skills in strategy, writing, and analytics, which led to a seamless career pivot.

• Senior Account Executive · Ogilvy2018 – 2019

  • Crafted and disseminated weekly digital content to 350,000+ monthly subscribers, encompassing social media posts, sample email copy, blog posts, and industry newsletters. • Developed and executed a comprehensive communications strategy, securing press interviews and media coverage in over 30 top-tier outlets, including The Washington Post, New York Times, NPR, and CNN, thus reaching over 500 million readers nationally and internationally. • Served as on-site liaison for the client, expertly managing the relationship between the client and agency, facilitating clear communication, and ensuring alignment on project goals, which strengthened client trust and drove successful campaign outcomes.

Education

• George Washington UniversityBA, Communications

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