About
With four years experience working in a digital agency setting, I have built a robust career in digital marketing and media planning. Currently serving as a Media Planner, I am responsible for crafting media plans and executing advertising campaigns to exceed client expectations. Previously, I served as a Digital Director with an agency, leading a team of skilled marketers, and overseeing digital marketing strategies and client projects nationwide. I've worked across seven time zones and have worked across the US and Europe. I look forward to bringing my skills to your team and collaborating together! ⚡️
Skills
Experience
- Media Planner · i36005-01-2024
Responsible for planning and executing media strategies to meet client objectives, including media buying, campaign management, and performance analysis.
- Digital Director · RedRock Strategies12-01-2022 – 03-01-2024
Oversee digital marketing strategy for accounts across the US. Project manage and lead a team of account managers, copywriters, and designers. Oversee the completion of client projects from start to finish. Develop and implement operational strategies to streamline processes and improve team efficiency. Maintain key client and vendor relationships.
- Deputy Digital Director / Senior Account Manager · RedRock Strategies09-01-2021 – 12-01-2022
Assisted with team management and project management under the guidance of Digital Directors. Meticulously monitored and delivered email, social media, and advertising reports to clients. Briefed the copywriting and design teams to receive creatives and bring creative visions to life. Managed US accounts from coast to coast, while creating and executing digital strategy pertaining to the individual needs of each client.
- Account Manager · RedRock Strategies03-01-2021 – 09-01-2021
Developed and implemented digital marketing strategies. Strong focus on email marketing, social media management, and advertising. Served as the point of contact on behalf of the company to grow and maintain client relationships.
- Account Manager · Opn Sesame07-01-2020 – 12-01-2020
Served as the point of contact for clients to execute daily peer-to-peer text messaging campaigns. Crafted text message copy and deployed campaigns to lists amounting to over 1M+ contacts. Examined internal data on SMS and MMS campaigns to determine future content messaging strategy.
Education
- Duquesne UniversityBachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
- Nazareth UniversityPolitical Science and Government
- Jordan Elbridge High School
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