Jesus Abelar

About

Marketing and community growth leader with hands-on experience driving Instagram performance, event marketing, and brand/growth strategies for campus and brand initiatives. Built product vision and go-to-market assets for a concept-stage social discovery startup, combining creative direction, content strategy, and customer/competitive research alongside operational experience in high-volume dining and QSR environments.

Experience

• Brand & Growth Lead · Golden Trap10-01-2025 – 05-01-2026

  ● Identified an untapped opportunity to relaunch a dormant campus entertainment brand on Instagram, growing the account from 40 to 600+ followers through creative direction, campaign strategy, and event marketing. ● Generated 73K+ content views, 1.7K+ interactions, and reached 6.8K+ accounts in a 90-day Instagram snapshot while influencing similar marketing approaches across peer organizations.

• Dining Services Employee · University of Illinois Dining Services10-01-2025 – 05-01-2026

  ● Supported high-volume campus dining operations serving hundreds of students daily while maintaining food quality, operational efficiency, and safety standards.

• Marketing & Community Engagement Chair · Lambda Upsilon Lambda Fraternity, Inc.05-01-2024 – 05-01-2026

  ● Grew the fraternity's Instagram from 1.1K to 1.75K+ followers through creative direction, brand identity, and content strategy across recruitment and campus campaigns. ● Generated 500K+ content views, 28K+ accounts reached, and 11K+ engagements by optimizing campaigns using Canva, Adobe Creative Suite, CapCut, ChatGPT, and Instagram Insights. ● Marketed 15+ recruitment, philanthropy, fundraising, and social events per semester, increasing recruitment interest while helping grow annual scholarships from $2–3K to $4K.

• Crew Member (Kitchen Manager Trainee) · Chipotle Mexican Grill01-01-2022 – 07-01-2024

  ● Executed operations in one of the region's highest-volume Chipotle locations, supporting $20K+ revenue days by coordinating in-store service, digital fulfillment, catering, and cross-functional workflows while consistently meeting regional service-time standards. ● Selected for Kitchen Manager training, managing truck receiving, inventory reconciliation, production planning, and prep forecasting to support uninterrupted operations across morning and evening shifts. ● Trained and onboarded new team members while stepping into operational leadership during peak periods, coordinating grill, prep, cashier, digital fulfillment, and customer issue resolution to maintain quality, food safety, and efficient service.

Education

• University of Illinois Urbana-ChampaignBachelor of Science, Intradisciplinary Psychology
• University of Illinois Urbana-ChampaignMaster of Science, Management

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