Jo Di Stasi

About

With over 20 years of experience as a brand marketing strategist, I specialize in boosting brand growth and customer engagement across various industries like Luxury, Fashion, Beauty, Retail, and Consumer Packaged Goods (CPG). I've proven my ability to drive real results through integrated marketing campaigns, blending digital and traditional channels. Notably, I delivered five brand 'firsts' for Nespresso in five months and led the development of GAP's 'Meet Me in the Gap' global brand platform, earning 4 CLIO Awards and record-setting results: best traffic trend in 11 years, highest brand health scores in 7 years, and best new customer file growth in 5 years - all within the same resource and budget constraints. As a leader, I excel at building high-performing global teams that prioritize innovation, professional growth, and collaboration, surpassing organizational expectations. I understand the value of aligning marketing with other departments or 'connecting the dots' for a seamless customer experience, having implemented new processes to achieve this at GAP and Tiffany & Co. My most successful projects have always been highly cross-functional. If you're seeking an innovative marketing strategist and team leader, or simply want to connect, let's get in touch. Learn more here: https://jodistasi.my.canva.site/ or email me at jodistasi@yahoo.co.uk Competencies: Senior-Level Leadership & Team Building, Global Brand Management & Brand Marketing, Marketing Communications, Strategic Planning & Analysis, Customer Engagement, Competitive Intelligence, 360 Campaign Management, Strategic Partnerships, Budgeting & Cost Control, Cross-Functional Collaboration, Program & Project Management

Experience

• VP Global Brand Marketing · John Hardy2024-03-01 –
• Senior Executive Brand & Marketing Consultant | Luxury | Retail | DTC | CPG · Self-employed2019-04-01 –

  Partner with founders and leaders at brands across Luxury, Retail, CPG and DTC to strengthen consumer outreach, engagement and brand positioning, delivering any of the following: • Strategy & go-to-market: marketing strategies based on business objectives to drive tangible results. • Brand Strategy: Positioning, purpose, mission, value proposition, competitor audits. Building the foundation for what your brand stands for and the 'white space' it can own. • Content & Production: Briefs to execution to deliver full funnel content. Also advise on structuring 360 marketing team. Client portfolio includes Armand de Brignac, Bobbi Brown, La Mer, Calvin Klein, Nespresso USA, and Tiffany & Co. among others.

• Acting CMO · Armand de Brignac Champagne2024-01-01 – 2024-04-01
• Global Consumer Experience (CX) | Beauty Tech O2O | Events | Retail · LA MER2022-04-01 – 2023-07-01

  Directed global strategies across Events, Retail and Beauty Tech Innovation that enhance the offline to online consumer experience. Re-imagined a global event strategy which immediately saw an increase in 20% event management and engagement.

• Global Integrated Marketing & Corporate Communications · Calvin Klein2021-10-01 – 2022-05-01

  Partnered with the SVPs of Integrated Marketing and Corporate Communications to lead and deliver the Pride 2022360 campaign which included Media partnership with DAZED Digital which garnered over 22 million impressions and +27% increase over Instagram benchmark.

• Advertising & Marketing Communications · Nestlé Nespresso SA2021-04-01 – 2021-11-01

  Oversaw a marketing team of 10 to deliver five brand 'firsts' in five months, including the first social media communications strategy for Hispanic Heritage Month 2021 which achieved +57% AER vs prior purpose-led campaign.

• Senior Director, Global Brand Management · Tiffany & Co.2019-07-01 – 2020-01-01

  I defined marketing strategies for Special Occasions, Mens and High Jewelry to drive category growth against business financial targets while supporting the transition to a 360 marketing model leading new cross-functional working practices. Successfully drove the Mother's Day digital campaign which achieved +20% in sales.

• Senior Director, Global Brand Marketing Communications, Gap Brand · Gap2018-01-01 – 2019-04-01

  I developed and executed omnichannel marketing and content strategies to drive sales of the Adults and Kids/Baby product lines, as well as eCommerce revenue via gap.com.

• Director, Global Brand Marketing Communications, Gap Adults · Gap2012-07-01 – 2017-12-01

  I designed multimedia campaigns to boost website and store traffic, brand relevancy and new customer acquisition across domestic and international markets. Credited with transitioning the company's marketing communications methodology from an above the line (ATL) advertising focus to a digital-first content focus. Launched the brand platform 'Meet Me In the Gap' winner of 4 bronze CLIOS driving the best traffic trend in 11 years, best brand health scores in 7 years and best new file growth in 5 years.

• Director, Europe & Franchise Marketing, Gap Brand · Gap2010-09-01 – 2012-07-01

  Prior to relocating to the U.S,. I was responsible for implementing the brand strategy for 160 stores across 4 European territories and 25 franchise markets to ensure consistency of messaging. I guided the new market launch strategy for Italy in 2010 that generated the largest opening-day sales, as well as launching five new stores the following year.

Education

• University of WarwickBachelor of Arts (Honors), Italian & European Literature
• London Metropolitan UniversityAdvanced Diploma (CAM), Marketing Communications
• Institute for Integrative Nutrition

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