Joan Caven

About

With a robust background in business and biology, I hold an MBA from Fordham Gabelli School of Business and a BS in Biology from Howard University. As the Chief Content Officer and Co-Founder of TGLM Media, I lead content strategy for a wellness brand, managing an e-commerce store and a thriving Instagram account with over 90,000 followers. My role involves developing the brand's visual identity and fostering partnerships with influencers to boost visibility. Previously, I served as Marketing Manager at Virginia Wolf NYC, where I enhanced brand visibility through strategic email marketing and product launch events, achieving a 30% increase in online sales. At HomeyLiving LA, I improved engagement rates by 50% through creative content strategies. As Creative Director and Co-Founder of Pop Caven, I managed design concepts and marketing campaigns, maintaining a strong client base. My expertise lies in content creation, brand development, and strategic marketing.

Experience

• Chief Content Officer & Co-Founder · TGLM Media03-01-2019

  Spearheading content strategy and development for a wellness brand with a strong online presence, including an e-commerce store, branded newsletter, and Instagram account with over 90,000 followers. Developing and maintaining the brand's visual identity, ensuring consistency across all marketing materials and platforms. Overseeing the development and management of the online shop, optimizing the user experience, and driving online sales. Establishing and maintaining relationships with influencers and industry experts to leverage partnerships and increase brand visibility. Overseeing the development and growth of the brand's newsletter, driving subscriber engagement and loyalty through valuable and personalized content.

• Marketing Manager · Virginia Wolf NYC09-01-2021 – 10-01-2023

  Oversaw the creation and management of effective email marketing campaigns, driving a 25% increase in email open rates and click-through rates. Utilized established relationships with stylists in the fashion industry to enhance brand visibility and secure partnerships that elevated Virginia Wolf’s image. Planned and executed successful product launch events, generating significant media coverage, and increasing brand visibility. Implemented e-commerce strategies and SEO techniques, resulting in a significant increase in online sales by over 30% and improving website visibility and organic traffic growth by 40%. Created visually compelling content and campaigns, resulting in a 40% increase in website traffic from social media referrals. Leveraged social listening tools to monitor brand sentiment and industry trends, providing actionable insights for marketing strategies. Leveraged excellent written and verbal communication skills to craft compelling social media content that resonated with the target audience and aligned with the brand's voice. Utilized analytical skills to analyze and interpret social media metrics and performance data, allowing for data-driven adjustments to marketing strategies for improved results. Maintained a strong grasp of current fashion trends, including knowledge of influencers and industry-leading brands, to ensure the brand's content remained relevant and appealing. Managed advertising and promotional campaigns aimed at wholesalers and distributors, including the design of Seasonal line sheets, Email blasts, Pitch presentations, and other materials. Built and maintained strong relationships with wholesalers, distributors, and other stakeholders in the supply chain. Coordinated with logistics partners to ensure timely and efficient delivery of products and promotions to wholesale customers. Tracked and analyzed sales data to measure the success of marketing campaigns to make data-driven decisions.

• Marketing Manager · HomeyLiving LA03-01-2020 – 07-01-2021

  Wrote creative copy, developed tone, voice and aesthetic suitable for HOMEY LA. Built out content calendars, created a timeline for each campaign and managed captivating paid social media campaigns as needed leading to an engagement growth of 50%. Scheduled, created, and distributed written content, video, and images that increased brand awareness with 30+ posts across platforms each week. Managed a small team of an associate social media manager and a videographer. Utilized data to understand what worked, and what didn’t, on each social media platform to improve engagement rate by 50% per month.

• Creative Director and Co-Founder · Pop Caven01-01-2016 – 03-01-2020

  Created and managed design concepts, product sheets, and Shopify product website. Organized and coordinated product photography, ensuring quality and standards were consistent across all product lines. Maintained a strong client-base by providing lucrative offers for existing clients and initiating cold emailing for prospective clients. Provided guidance and leadership with respect to marketing campaign strategy development, implementation, post-execution analysis, and theme development.

Education

• Fordham Gabelli School of BusinessMaster of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
• Howard UniversityBachelor of Science - BS, Biology/Biological Sciences, General

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