Joan Michelle Yi

Joan Michelle Yi

Growth Marketing Expert | Product Strategist

3 yrs experience · San Jose, CA · <10 hrs/week

About

With a Bachelor of Business Administration in Marketing from the University of Hawai‘i - Shidler College of Business and further training in Accelerated Product Management from Stanford University, I have developed a robust career in marketing and product management. Currently, I serve as a Growth Marketing Manager at Twilio, where I drive growth strategy and operations. My previous roles include Program Manager at IntelliBridge, where I led cloud modernization efforts for the Centers for Medicare & Medicaid, and various positions at RVCM (RevaComm), where I managed projects like the SIGNAL application and the batCAVE Platform as a Service. My work has been recognized with a 2024 FORUM Innovation Award and featured in the Federal News Network. My career is marked by a focus on leveraging technology to enhance marketing strategies and streamline operations.

Skills

Agile Project ManagementCampaign ManagementCampaign MarketingMarketingMarketing AnalyticsProduct ManagementProduct MarketingProgram ManagementUser FlowsUser Research

Experience

  • Growth Marketing Manager · Twilio11-01-2024

    In partnership with Head of Growth, responsible for driving growth strategy & operations and providing data-driven strategic inputs for the growth marketing team.

  • Program Manager · IntelliBridge04-01-2024 – 11-01-2024

    Leading a team of product designers, service designers, software engineers and technical writers on the Centers for Medicare & Medicaid's Cloud + Hybrid Cloud marketing, engagement, communications & modernization efforts.

  • Product & Project Manager - Cloud Engagement & Communications · RVCM (RevaComm)09-01-2023 – 04-01-2024

    Product / Project Manager for cloud.cms.gov

  • Product Marketing Manager & Marketing Project Manager - batCAVE Platform as a Service (PaaS) · RVCM (RevaComm)01-01-2022 – 12-01-2023

    Product Marketing Manager for batCAVE, the Platform as a Service (PaaS) offering for the Centers of Medicare and Medicaid accelerating the time to production for application development teams through automation of security, infrastructure and data. Featured in the Federal News Network and 2024 FORUM Innovation Award Winner.

  • Product & Project Manager - SIGNAL Application · RVCM (RevaComm)09-01-2021 – 07-01-2023

    Product & Project Manager for the SIGNAL application, a custom-built cybersecurity scheduling application for the Information Security & Privacy Group at the Centers for Medicare and Medicaid.

Education

  • University of Hawai‘i - Shidler College of BusinessBachelor of Business Administration (B.B.A.), Marketing
  • Stanford UniversityAccelerated Product Management

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