Joanna Baladharan

About

Global Senior Product Lead. Merchant Leader with a proven track record for range building and business development. Global Product understanding having lived and worked in: London, UK Brussels, Belgium Melbourne, Australia Los Angeles, USA Entrepreneurial, motivated, organized and known for setting and exceeding high expectations. Trend and Strategy - Consumer Mindset and Focus Delivering results utilizing 15 years of experience in the Global apparel industry. Achievements in Previous Roles: Converse Inc: Global Creative Lead on Womens Apparel: Influenced Womens Centric Capsule Range with Influencers Globally to create energy. European Menswear Buyer for Levi Strauss & Co: Influenced Global production to produce and trial European exclusive product ahead of the rest of the globe to deliver trend led insights, direction and understanding globally Guess Jeans - Influenced, developed and presented a cohesive product range and collaborations: A$AP Rocky, Guess 1981: partnering with design and production in line with Brand and financial strategy. Gap - Won an Exceed Award for her work during a chase White Shirt Project - after 3 weeks all were sold out in the stores.

Experience

• Global Creative Product Consultant · Cinnamon Nights Inc08-01-2019

  Consulting in global merchandising, product strategy, design, trend forecasting, and consumer insights. Synthesizing consumer appetite and trends into commercial products and predicting future consumer needs.

• Design & Merchandising Director · Edikted LLC

  Recruited a new creative LA-based team for a Gen Z specific collection launching Fall 22. Provided macro and micro trends insights, influenced creative kick-off, drove research and development of emerging trends, technologies, and influencer change makers. Developed Gen Z apparel range from concept to creation and collaborated cross-functionally to capitalize on marketplace momentum.

• Tour Merchandise Creator · Rocket Music - Elton John

  Developed and drove the strategy and execution of brand partnerships for Elton John's tour merchandise. Identified and developed external partner relationships with key local influencers and developed a global influencer strategy.

• Recruiter · PRTNR Recruiting

  Sourcing and recruiting fashion and beauty talent globally, along with business development.

• Creative Advisor · Sustainable Multi Million Dollar Architectural Project 'Little Marsh'

  Devised design aesthetic, DNA, and language for a large multi-million dollar sustainable architectural project in the UK. Created design language and aesthetic formula, briefing multiple designers and architects on all functional buildings and land areas within the site.

• E-commerce Merchandiser · Netflix02-01-2023 – 06-01-2023

  Synthesized consumer appetite and trends into products across Netflix's portfolio of titles. Aligned partnerships and brands to create storytelling moments.

• Global Director of Merchandising - Womens Apparel · Converse07-01-2017 – 08-01-2019

  Led global creative efforts for women's apparel, managing product creation and partnerships. Developed strategies for fashion brand partnerships and influencer collaborations, focusing on Gen Z trends and consumer insights.

• Senior Menswear Buyer · GUESS?, Inc.08-01-2016 – 08-01-2017

  Led global creative efforts for men's apparel, collaborating with design partners on mainline collections. Executed successful collaborations, including with A$AP Rocky, and developed influencer strategies.

• Senior Buyer Mix Apparel Womens and Mens · Mix Apparel, Coles09-01-2014 – 04-01-2015

  Led creative efforts for men's and women's apparel in Australia, developing and executing marketing projects and campaigns. Managed a growing team and executed PR and marketing campaigns.

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