Jocelyn Knowles

About

Hello I'm Jocelyn Knowles from Houston, Texas (and if you're wondering, yes, I am related to Beyonce) Driven by challenge, I thrive in fast-paced environments where I can contribute to the greater outcome. I enjoy working with multiple projects at a time, and can easily shift focus and pivot both in my plans and my actions. I learn quickly, process quickly, and am able to generate action plans and execute ideas with minimal oversight. I have a diverse background, working in the sports, automotive and tech industry. I have experience is social media marketing, content creation, data analysis, training and mentorship.

Experience

• Associate Technical Account Manager · Spotify02-01-2022 – 12-01-2023

  - I worked with over 100 publishers to assist with questions about the Spotify Ad Analytics platform. - Assisted publishers with setting up their data campaigns and the implementation of their tags - Provided weekly training to various clients to use the platform effectively and how to interpret their results - Corresponded to over 50+ emails daily, with an average 4 hour first response time and a 3 day average close time - Cross-functioned with teams such as Design, Product and Engineering to ensure campaigns ran correctly and if troubleshooting was needed

• Marketing Analyst · Naked Lime Marketing02-01-2018 – 08-01-2021

  -Analyzed and tracked performance of marketing campaigns across search, video, display, mobile, social and emerging digital channels to build client reports and made informed decisions, -Created, tested, deployed and monitored all email automations in line with overall marketing strategy. -Developed and managed 50-100 marketing campaigns monthly (direct mail, email, landing pages, newletters) for a portfolio of 45 clients with varying individuals needs -Interpreted data and identified trends to continually optimize ongoing campaigns and create action steps as improvement opportunities. -Onboarded and mentored 15 new analysts about digital marketing practices. -Worked closely with marketing and communications team to ensure messaging and branding is aligned with each client's needs.

• Marketing/Administrative Assistant · Houston Sports and Social Club07-01-2016 – 02-01-2018

  -Closely collaborated with CEO and small team to creatively develop and produce 10-15 local community events with about 250 attendees. -Created and maintained daily inventory spreadsheets for merchandise for 8 recreational sports leagues. -Managed the content creation process and post engagement for company's social media accounts with a 38,000+ audience following. -Responded to and resolved 100+ general customer inquiries via email and phone daily. -Tracked performance of social media metrics and suggest future campaigns optimizations based on results. -Wrote 30+ donation proposals annually for various events that generated $5,000-$10,000 each.

• Account Executive Intern · Tiffany Dale Agency10-01-2015 – 12-01-2015

  -Assisted agency leadership with research and information gathering for various projects -Communicated with clients and built rapport via email, phone, and in-person to gain an understanding of client needs and promote services. -Supported all aspects of client development and bussiness growth for 7 accounts. -Worked cross-functionally with teams to meet client expectations, prepare new proposals, and review prospects.

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