Joey L.

About

With a strong background in marketing and communication, I have honed my skills in enhancing brand visibility and engagement. At UpSurge Baltimore, I focused on developing strategic marketing initiatives. My experience at Jammin' Together further solidified my expertise in digital marketing and analytics. I managed social media platforms to maintain a consistent online presence and utilized Google Analytics to derive actionable insights for marketing strategies. I played a crucial role in customer success, ensuring a seamless experience for over 300 clients, and managed a network of over 1,000 musicians and venues. My efforts in email marketing achieved a notable 35% click-through rate. Additionally, I contributed to a user-friendly website redesign using Figma. My ability to identify potential leads and promote services through HubSpot CRM has been instrumental in driving business growth.

Experience

• Marketing and Communication · UpSurge Baltimore06-01-2024 – 08-01-2024

  • Produced engaging copies for a bi-weekly newsletter for an audience of 4,500 business subscribers. • Constructed peer ecosystem report, analyzing and comparing marketing strategies across 12 peer ecosystems. • Designed graphics for weekly social events have with average attendance of 30 entrepreneurs. • Implemented a new guest check-in system, resulting in a 20% increase in repeat attendance.

• Digital Marketing and Analytics · Jammin' Together05-01-2023 – 06-01-2024

  •Managed all social media posts, ensuring a cohesive brand message and engaging online presence. •Provided KPI reports on better marketing strategies, increasing average engagement time by 20%. •Identified and extracted potential leads from local newsletters and Google Alerts. •Assisted with customer success initiatives, ensuring a positive and seamless experience for 300+ clients.

• Social Media Marketing · JAMMIN’ TOGETHER05-01-2023 – 02-01-2024

  •Oversaw 200+ musicians and venues in the local area. •Increased email campaign click-through rate by 35% •Developed user friendly website redesign using Figma.

Education

• University of Maryland, College ParkBachelor's Degree, Communication

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