John Hogan

About

Highly motivated & independent digital marketing professional focused on growth, learning, & generating value for clients across varied industries. Passionate about growing platform expertise & working holistically with colleagues on other channels to improve clients' businesses from all angles.

Experience

• Google Ads Account Strategist · Banfana07-01-2024

  As a Google Ads Account Strategist, responsible for managing and optimizing Google Ads campaigns to drive client success.

• Senior Manager, SEM · Stella Rising09-01-2023 – 07-01-2024

  As a Senior Manager, SEM, led search engine marketing strategies and managed SEM campaigns to maximize ROI for clients.

• Paid Search Campaign Manager L2 · MuteSix02-01-2023 – 09-01-2023

  - Scaled $250k in monthly Google Ads spend for clients across varied industries - Leveraged data insights from Google Analytics, Google Ads, Shopify, & Triple Whale to drive highly-engaged traffic & increase conversions - Developed full funnel strategies with colleagues in Paid Social, Email, & Amazon to expand customer acquisition & drive purchases

• Paid Search Campaign Manager L1 · MuteSix02-01-2022 – 01-01-2023

  - Scaled $60K in monthly Google Ads spend for clients across varied industries - Developed expertise in strategic execution, reporting & analysis, & client communications

• Paid Search Coordinator · MuteSix06-01-2021 – 02-01-2022

  - Assisted campaign managers in strategic execution, reporting, & communications - Developed digital marketing knowledge base & platform expertise

Education

• Boston CollegeBachelor of Arts (B.A.), English and Philosophy
• Fordham University

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