Jon-Paul Bustos

About

At Quantcast, our team leverages live first party data and AI to craft strategic campaigns that not only connect with audiences but also deliver measurable success. This commitment to data-driven solutions fuels my role in building strategic partnerships, where I seamlessly blend innovation with client objectives to exceed expectations and optimize ROI. With a focus on AI-powered advertising, I empower clients by delivering growth and engagement. My approach involves a deep understanding of digital marketing dynamics and a dedication to harnessing technology for sustainable, long-term impact in a competitive landscape. Let's explore how these tailored, innovative solutions can drive your business forward.

Experience

• Account Executive · Quantcast07-01-2023

  Spearheaded AI-driven campaigns to maximize ROI and deliver measurable results for clients. Cultivated strong client relationships by offering data-driven insights and tailored solutions. Utilized cutting-edge technology to consistently exceed client expectations and optimize ROI.

• Cloud Consultant · Oracle02-01-2022 – 01-01-2023

  Conducted market research, analyzed customer needs, and led 29 feature demos with stakeholders to develop product roadmaps and pricing strategies for successful pipeline growth in Retail and CPG industry. Collaborated with cross-functional teams to develop and A/B test persona messaging and customer discovery strategies, resulting in a 30% improvement in customer adoption rates. Utilized exceptional communication skills to deliver product presentations to Fortune 500 C-Suite Executives, driving increased adoption of Oracle Cloud solutions.

• Project Manager · Freelance04-01-2021 – 02-01-2022

  Developed and implemented a comprehensive brand identity for the cafe, resulting in a 3x increase in customer awareness and recognition. Modernized and rebuilt three websites, optimizing them for mobile devices, leading to a 25% increase in website traffic and online orders. Led the development of a health communities CRM infrastructure, resulting in a 20% increase in customer engagement and loyalty.

• Product Marketing Specialist · The Orange Market02-01-2021 – 01-01-2022

  Executed social media campaigns to increase foot traffic and online engagement by 25%. Collaborated with culinary teams to create visually appealing menu items, resulting in a 15% sales increase. Utilized data analytics to optimize marketing strategies, improving campaign performance by 20%.

• Digital Marketing Intern · COOP02-01-2021 – 07-01-2021

  Collaborated with digital marketing professionals to implement strategies, boosting website traffic by 30% and social media engagement by 20%. Conducted research and data analysis to drive insights for campaigns, resulting in a 15% ROI increase for clients.

Education

• University of Southern CaliforniaBachelor of Arts - BA, Latin American Studies, Entrepreneurship
• University of Southern CaliforniaMinor, Entrepreneurship
• COOP Careers FellowshipCertificate of Completion, Digital Marketing
• De Anza CollegeAssociate of Arts - AA, English

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