Jonathan Barilone

About

I am a detail-oriented internet marketing and marketing communications specialist with a strong background in content writing/editing and social media marketing. Over time, "just ask Jon"​ has become something I hear often in my career and personal life ⎯ my skillset, willingness to help others, and aptitude for leadership often translate into being a "go-to" person. I look forward to consistently leveraging my technical skills to help organizations reach their marketing and communications goals, while gradually expanding my own strategic communications responsibilities.

Experience

• Principal (prev. Director and a Senior Business Analyst) · Tripepi Smith03-01-2015 – 04-01-2024

  Tripepi Smith is a marketing - communications - public affairs firm based in California. We help public agencies, non-profits and for-profit organizations communicate with a particular emphasis on the local government sector. https://www.tripepismith.com I began consulting with Tripepi Smith as a "Social Media Maven" in 2011. In that role, I helped the company launch its Social Media Strategy/Management service. As a Principal, I provided strategic communication support and account management for clients, as well as engaged in business development and marketing support for Tripepi Smith. My responsibilities included, but were not limited to: * Providing account management and project management support in a fast-paced environment for a variety of clients and one-time projects, including Communication Assessments, Strategic Communication Plans, video production, ballot measure outreach and more. * Overseeing communications support for clients, including social media management, graphic design, website content, animated videos, infographics, short-form videos, news articles and newsletters. * Writing and/or proofreading a wide range of content, ranging from 500-word company "Insights" articles to 60-page assessment reports. * Spearheading internal knowledge capture for repeatable processes and deliverables, and coaching teammates on best practices for technical documentation and version control. * Delivering as-needed crisis communications support and media relations support, such as press releases, media statements, talking points, and preparing clients for on-camera/on-air interviews with media. * Mentoring team talent (60 employees by the end) and providing thought leadership on how to leverage digital communication tools.

• Community Manager · MacArthur Foundation09-01-2011 – 03-01-2015

  The Connected Learning Alliance (CLA) is a network of organizations, individuals, and projects that envisions a world where all young people have equitable access to learning opportunities that are social, participatory, driven by personal needs and interests, and oriented toward educational, civic and economic opportunity. The CLA supports the expansion of this network through shared projects, partnerships and infrastructure that seek to make Connected Learning opportunities available to all young people. As Community Manager, I initiated and maintained goodwill about the CLA and its mission. Some of my responsibilities included, but were not limited to: * Designed and implemented strategy (ranging from social media to marketing communications) for a distributed, international community. * Developed long-term community goals and translated them into day-to-day communications, work plans, and action items. * Managed all content production and content curation for multiple social media channels. * Oversaw all aspects (programming, production, etc.) of weekly webinar series that has reached over 135 countries -- 100+ episodes with over 2 million viewer minutes. * Managed social media content production and community support during live events, including 2014 international conference that saw event hashtag trending nationally on Twitter. * Created Calls-to-Action and Calls-to-Participate to engage community members * Developed clear monthly metrics reports, including recommendations for adjusting content strategy * Identified and analyzed issues, patterns and trends in community activity and growth. * Proactively listened to and connected with individual community members. * Liaised with network partners to coordinate communication support for their content and events.

• Social Media Specialist · Corinthian Colleges, Inc.07-01-2009 – 09-01-2011

  Corinthian Colleges, Inc. was a for-profit education company that operated 100 brick-and-mortar campuses and an Online division across three brands and two countries. As the in-house Social Media Specialist, some of my responsibilities included, but were not limited to: * 2-time "Innovation Award" winner within the Marketing department. * Grew and managed fledgling social media & online community efforts (3 brands in 2 countries) that saw Follower/Subscriber/Fan/Member counts go from under 2,000 to over 30,000. * Was key part of establishing a companywide Social Media Policy and ensuring all 100+ North American campuses--as well as the Online division--were empowered to enforce it. * Pitched and successfully created an internal social media resource website, which received high praise from Marketing executives. * Grew and managed online communities (Facebook, Twitter, WordPress, MySpace, etc.) that spanned three brands in two countries. * Provided timely technical social media support for over 100 ground campuses, as well as Online division. * Developed brand sentiment scoring system within Radian6 to produce customized monthly reports for CMO and other Marketing executives. * Led training of Call Center employees to assist with Radian6 sentiment scoring and social media management.

Education

• Claremont McKenna CollegeBachelor of Arts, English/Literature

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