Joost de Kok

About

I help B2B founders, CEOs and commercial teams with stand-out messaging & storytelling. My expertise lies in building robust marketing foundations through strategic positioning and messaging. With extensive experience in B2B marketing, I specialize in improving user engagement and converting leads into opportunities. Notable results include significant user sign-up improvements and increased demo bookings for companies like easybeam.ai and brightbird.app. I offer services such as positioning and messaging sprints and fractional marketing leadership to elevate teams and drive sustainable growth. Visit my website at https://www.joostdekok.com for more information.

Experience

• Product & Brand Marketing Expert · SaaS Growth Collective2025-03-01 –
• Founder · JDK - B2B Positioning & Messaging Consultancy2018-01-01 –

  I help B2B founders, CEOs and commercial teams build a rock-solid marketing foundation through positioning & messaging sprints. Clients include: hico-group.com, easybeam.ai, truechart.com, deepmetis.com, dynogee.com, brightbird.app, byways.io, contentoo.com, tenera.io

• Advisor · Easybeam Ai2024-08-01 –
• Advisor · HICO Group AG2024-06-01 –
• Advisor · DeepMetis2024-03-01 –
• Advisor · Bright Bird2023-11-01 –
• Advisor · Dynogee2024-04-01 – 2024-05-01
• Head Of Marketing · Contentoo2021-07-01 – 2023-08-01

  Contentoo is Europe’s leading content creation platform. The platform combines Generative AI with the top 3% creatives across the world, to support brands in creating scalable, performance-optimised content. Highlights: building the marketing team from scratch, Deloitte Fast 50 award nomination, rebranding, partnerships with leading content players including Hubspot, Foleon and Contentbird, launching Contentoo's AI capabilities.

• Head of Marketing (BCG DV Venture) · Tenera2020-03-01 – 2021-09-01

  BCG DV's Tenera simplifies workflow management, improves collaboration and lowers costs in the management of construction projects. Responsible for building the marketing team's foundation: strategy, budget, hiring, channels, tooling, brand uplift. Highlight: launching a 2030 vision paper on the world of construction.

• Head of Marketing (Carspring.co.uk) · Rocket Internet SE2015-12-01 – 2017-12-01

  Management of international marketing team and €2M marketing budget. Responsible for brand marketing, growth marketing and marketing operations across Germany and United Kingdom. Highlights included launching global performance PR campaigns, and launching TV commercials (Sky, Channel 4) in partnership with Facebook.

Education

• Rotterdam School of Management, Erasmus UniversityMaster's Degree, Business Information Management
• ReforgeGrowth Series
• Erasmus University RotterdamBachelor, International Business Administration
• Kaplan AustraliaCAE programme

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