Robin Roosdorp

About

I ensure alignment between the founders', employees', and customers' perception of a brand, making it cohesive and effective. I specialize in assisting SaaS and tech-focused companies to enhance their effectiveness, efficiency, and profitability by adopting strategies used by the world's largest brands. My approach is not about unlimited budgets but leveraging strategic insights to drive growth.

Experience

• Brand Strategy & Marketing Consultant · RobinRoosdorp2025-01-01 –
• Strategist · Havas Lemz2023-08-01 – 2025-02-01

  Worked on government campaigns on topics like sexual harassment, pregnancy discrimination and mental health among youth, and on high-impact clients such as Justdiggit and Bever

• Strategist · Zerotrillion2022-01-01 – 2023-07-01

  Worked on international clients like YETI, Niagara Falls, Evie ring, Cartken, Drop, nChain and Trailblazer

• Branding, Strategy & Marketing Consultant · RobinRoosdorp2018-10-01 – 2021-12-01

  People don’t connect with companies, they connect with people. I help companies* tell their story and connect with their audience, and make their brand more human. Whether the goal is to create awareness, increase likability or credibility; I'll make sure you reach your audience in the most sustainable way. Check out my portfolio below! https://www.robinroosdorp.com/ *Companies that have a positive impact on everything that's alive on this planet

• Head of Marketing & Brand · Homerr2020-04-01 – 2021-09-01

  Created the Brand Story, Brand Strategy (incl. Social Media Strategy, Content Strategy, Website Strategy, Commercial Plan), and was responsible for guiding the rebranding and roll-out of new brand identity design). Proudest moment: Partnering up with Justdiggit and officially making this earth greener than we've found it by being CO2-positive Results: - Increased Trustpilot reviews from 2.7 to 4.4 (flipping the conversation from impatient to understanding through storytelling) - Increased social media following by 230% - 2396% revenue growth - From 12 to 40 employees - Partnerships with Decathlon, Zara & Zalando - Market expansion to Belgium

• Content Marketing Executive · American Express2017-06-01 – 2018-07-01

  Successfully launched Content Marketing & CRO for the Dutch market. Results: - + 120.000 views - 10% increase in unaided awareness - 400% increase in CTR

• Online Marketing · TravelBird2016-02-01 – 2016-09-01

  - Content & Social Media Marketing; - Creating CRM campaigns; - Affiliate marketing; - E-mail marketing; - Market research Wrote my thesis: "The overlap between Brand Identity & Brand Image"and discovered a fundamental imbalance between what the founders thought the brand was, what the employees thought it was and what their customers thought they were.

Education

• Breda University of Applied SciencesBachelor of Arts - BA, International Tourism Management and Consultancy (Fast Track)

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