Joseph Shin ️
Community & Growth Marketing Specialist
3 yrs experience · <10 hrs/week
About
With a diverse educational background that includes a Bachelor's degree from Emory University and specialized studies in Information Systems & Operations Management and Marketing from Emory's Goizueta Business School, as well as an exchange program at the Prague University of Economics and Business, I bring a well-rounded perspective to my professional endeavors. My career highlights include serving as a Community Manager at adplist.org, where I enhanced global engagement and launched a successful podcast. I also held roles as Growth Marketing Manager at Exponent, where I led impactful university partnerships, and Director of Growth & Marketing at Product Buds, where I significantly grew the community and social media presence. Additionally, I have experience as a Product Manager Intern at iSTRATA DIGITAL. My personal pursuits include traveling, caregiving, and creating content as a Twitch streamer and TikTok influencer.
Experience
- Community Manager · adplist.org04-01-2023 – 07-01-2023
As community manager of a global community of 20k+ mentors, I collaborated with design and marketing teams to produce 170+ monthly graphic/video assets, launched a company-wide Design/AI/Career podcast for 80+ countries with 170k+ views in two weeks, and utilized Commonroom and Slack to increase response and engagement rates (74.7% / 6.5%).
- Personal goal pursuit · Career Break11-01-2021 – 04-01-2023
Spent time traveling (Paris, Barcelona, Seattle, Chicago, Dallas, Philly, Boston, Atlanta, SF), caregiving to disabled children, and volunteering at a local church. Also continued to pursue my passion for esports as a Twitch streamer (TJSxPlant) and content creator on TikTok (@momplayssmash).
- Growth Marketing Manager · Exponent06-01-2021 – 10-01-2021
Few highlights as Growth Marketing Manager on the Product Team: spearheaded the first University Partnerships Marketing Campaign for 12+ universities, including Stanford, Yale, and Cornell, reaching 60k+ total impressions with Duke signing as a new partner; oversaw Exponent's affiliate partnerships across 5 social platforms while expanding the number of signed partners by 50%; built Exponent's marketing project management tool to keep track of 30+ campaigns across 10 stakeholders.
- Director of Growth & Marketing · Product Buds05-01-2020 – 07-01-2021
Product Buds aims to be a diverse, inclusive, and welcoming environment for aspiring Product Managers of all social and cultural identities, as well as educational and career backgrounds. As Director of Growth & Marketing, I spearheaded Product Buds LinkedIn efforts through content creation and follower engagement, gaining 5,000+ LI followers in the first three months; promoted all AMA and workshop events working with co-founders/designer, resulting in 550+ live attendees in one month; helped grow the Product Buds community to 2,400+ individuals with an average 30 new daily Slack members in Europe, India, Australia, South Africa, and more; led a team of talented web developers and designers to build our website.
- Product Manager Intern · iSTRATA DIGITAL04-01-2020 – 07-01-2020
Worked in a team of Sr. engineer, UX designer, and tech architect to replicate the fashion flavour of the product marketplace into multiple flavours using agile methodologies.
Education
- Officer Candidate School
- Emory UniversityBachelor's degree
- Emory University - Goizueta Business SchoolBachelor's degree, Information Systems & Operations Management, Marketing
- Prague University of Economics and BusinessExchange Program
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