Juan Arciniega

About

Fractional Director of eCommerce with 15+ years leading digital transformation for global and LATAM brands. I help companies scale online channels end-to-end — from marketplace expansion to tech stack, logistics, and growth marketing — with a data-driven and execution-focused approach.

Experience

• eCommerce & Digital Sr Director LATAM · Levi Strauss & Co.01-01-2022

  As the eCommerce & Digital Sr Director LATAM, likely responsible for overseeing digital strategy and eCommerce operations across Latin America.

• eCommerce Sr Director · Samsung Electronics Mexico01-01-2020 – 01-01-2022

  As the eCommerce Sr Director, likely responsible for leading eCommerce initiatives and digital transformation efforts in Mexico.

• eCommerce & Digital Director · Grupo Axo01-01-2017 – 01-01-2020

  As the eCommerce & Digital Director, likely responsible for managing digital channels and enhancing eCommerce capabilities.

• eCommerce General Manager · Forever 2101-01-2015 – 12-01-2017

  As the eCommerce General Manager, likely responsible for overseeing eCommerce operations and driving online sales growth.

• eCommerce Manager B2C/B2B · Grupo Netshoes01-01-2011 – 01-01-2015

  As the eCommerce Manager B2C/B2B, likely responsible for managing both business-to-consumer and business-to-business eCommerce platforms.

Education

• Tecnológico de MonterreyeCommerce Management
• University of North Carolina at GreensboroDigital Marketing
• Tecnológico de MonterreyMarketing Degree
• ISDIMaster Internet Business, Digital Business

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