Paul Rice

Paul Rice

Fractional Head of E-commerce | I scale 6-7 figure eCommerce brands to $10M+

18 yrs experience · Richmond, VA · <10 hrs/week

About

I'm Paul Rice, founder of Proven.Digital and a fractional Head of E-commerce who helps 6-7 figure brands scale to $10M+. Most eCommerce brands hit a ceiling - they've outgrown DIY tactics but aren't ready for a full-time executive. That's where I come in. I embed with your team as your strategic eCommerce leader, owning everything from CRO and SEO to PPC, email, and platform optimization - without the overhead of a full-time hire. My specialty is Shopify-based brands that know they should be growing faster but can't pinpoint why. I find the leaks, build the systems, and execute the playbook that gets them to the next revenue milestone. If you're a brand doing $500K–$5M and you're ready to stop guessing, I'd love to talk.

Skills

AdvertisingE-CommerceFacebookGoogle AdsMagentoOff-site SEOOn-site SEOOnline MarketingSEOSemrushShopifyWebsites

Experience

  • Owner · Proven.Digital01-01-2010

    As the owner of Proven.Digital, responsible for leading the company's digital marketing strategies and overall business operations.

  • Vice President, Ecommerce · Stauer09-01-2022
  • Director of Ecommerce · Stauer01-01-2015 – 09-01-2022
  • Director of Marketing · eComEngine, LLC10-01-2017 – 12-01-2021
  • Online Marketing Manager · Genworth Financial10-01-2012 – 01-01-2015
  • eCommerce Asset Manager · Apple REIT Companies08-01-2011 – 10-01-2012
  • eCommerce Analyst · Apple REIT Companies11-01-2010 – 08-01-2011
  • IT & Ecommerce Director · Zip Products11-01-2009 – 11-01-2010
  • Ecommerce Marketing Manager · Zip Products02-01-2004 – 11-01-2009

Education

  • Virginia Commonwealth University - School of BusinessMBA
  • Virginia Commonwealth University - School of BusinessB.S., Economics

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