Julia Spence

Julia Spence

From Click to Client: Digital Growth Strategist | Meta Ads | AI-Driven Marketing | Full-Funnel Optimization

8 yrs experience · Austin, TX · <10 hrs/week

About

With over a decade of experience in growth marketing and digital innovation, I have partnered with pharmaceutical firms, hospital systems, biotech startups, family-owned businesses, and healthcare practitioners including psychiatrists, therapists, and dentists to accelerate their digital transformation and revenue growth. I recently completed my certification in Digital Business from MIT Sloan Executive Education, equipping me with cutting-edge frameworks at the intersection of marketing, technology, and strategy. My core focus areas are paid advertising (with deep expertise in Meta), AI-driven marketing strategy, and full-funnel digital strategy. I specialize in evaluating and optimizing the entire customer journey — from website experience and digital ads through to sales conversion — identifying exactly where growth is being left on the table and fixing it. I also help clients build lead generation systems and digital sales processes that create predictable, scalable pipelines rather than chasing one-off wins. Whether you need a strategic partner to own your paid media, pressure-test your funnel, or build a digital growth roadmap that actually connects to revenue, I bring the experience, the tools, and the strategic thinking to get you there.

Skills

A/B TestingAIAnalyticsBlogsBusiness DevelopmentBusiness PlanningBusiness StrategyCompetitive AnalysisContent CreationContent DevelopmentContent StrategyCreative MarketingData AnalysisDigital AdvertisingDigital MarketingDigital StrategyGoogle AdsGoogle AnalyicsGoogle My BusinessHealthcareJourney MappingLead GenerationLinkedInMarket AnalysisMarketingMarketing AnalyticsMental HealthOn-site SEOPaid AdsPromotional MarketingSEOSalesScientific ResearchSearch Engine MarketingSocial Ad CampaignsSocial MediaSocial Media AnalyticsSocial Media ManagementSocial Media MarketingStrategic PlanningStrategy & Business DevelopmentYouTube Analytics

Experience

  • Business Development and Marketing Executive · LivaFortis01-01-2020

    Responsible for developing business strategies and marketing plans for LivaFortis.

  • Digital Marketing Specialist, AI Content Specialist; Company Owner · Prosperity SEO07-01-2019

    Specialized in digital marketing, AI content, and owned the company Prosperity SEO.

  • Board Member · Bluebonnet Counseling Association09-01-2017

    Contributed as a board member at Bluebonnet Counseling Association.

  • Director Of Marketing And Business Development · Georgetown Behavioral Health Institute01-01-2017 – 04-01-2019

    Led marketing and business development initiatives at Georgetown Behavioral Health Institute.

  • Community Liaison · Georgetown Behavioral Health Institute02-01-2015 – 01-01-2017

    Served as a community liaison at Georgetown Behavioral Health Institute.

Education

  • MIT Sloan School of ManagementDigital Business
  • University of South Africa/Universiteit van Suid-AfrikaBA. Hons., English, Psychology

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