Justin Le

About

Hi there! I'm Justin Le, a multidisciplinary creative technologist aiming to bring ideas to life through art direction and visuals on digital platforms as well as in person marketing campaigns. Whether it’s using Adobe Creative Suite, snapping photos, editing content, or working with teams to make projects happen, I simply love creating with others to turn visions into reality. Currently I am in a contract role for a basketball AI startup called Hooper where I lead the team primarily with Digital Marketing, some research and project management. Aside from this, I am a small business owner having started my own clothing brand and a professional music photographer for all the Showbox venues in Seattle, freelancing from time to time. With 3+ years in the marketing field and a diverse creative/technical background I am actively seeking roles within project management, marketing, UI/UX, and the creative world! Feel free to learn a bit more about me within my portfolio and resume below!

Experience

• Digital Marketing Specialist · Hooper06-01-2025

  Led cross-platform marketing campaigns for an AI powered app resulting in a 400% increase in user engagement; results delivered on-time and under budget. Supported mobile strategy initiatives that enhanced user experience (UX), driving a 200% increase in monthly active users through rigorous data analysis, A/B testing and end-user feedback. Established project workflows in Notion & Asana resulting in an increase in cross-functional team productivity by 50% and improving sprint delivery cadence.

• Founder · Double Up12-01-2020

  Oversaw end-to-end product lifecycle; from design and manufacturing to fulfillment, ensuring alignment between brand vision, budget and customer expectations. Developed cross-functional systems for budgeting, supply chain, and inventory planning, supporting consistent year-over-year growth. Directed seasonal product launches and marketing campaigns, achieving on-time delivery and under-budget performance, reaching 10K+ customers.

• Photographer · AEG Presents02-01-2023

  I am on the house photographer team for both Showbox venues in Seattle that are part of AEG presents. The venues are medium capacity venues of 3500+ combined. Photographing live shows of headlining and supporting artists for media publication. Culling and editing photos to ensure professionalism with hard deadlines.

• Co-President / Creative Director · fitted.06-01-2022 – 06-01-2025

  Oversaw a 40-member cross-functional team managing creative, event and marketing operations for one of the nation’s largest fashion focused student organizations. Built and scaled TikTok and Instagram followings from zero to 15K+, achieving 300K+ likes and 1M+ views through data-driven content and community engagement strategies. Managed cash flow, invoicing, and budgeting, achieving a 1900% increase in annual revenue through sponsorships and event monetization. Supported end-to-end project planning for annual biannual flea markets, attracting 1,500+ attendees each occurrence and coordinating with 20+ local vendors and sponsors including Red Bull and Monster Energy.

• Digital Marketing Assistant · LIKELIHOOD Seattle08-01-2023 – 03-01-2025

  Led planning and execution of digital campaigns and editorials aligned with brand objectives and market trends; reaching 2M+ users across social platforms. Analyzed engagement metrics to identify performance bottlenecks and improve user retention, achieving a 500% increase in monthly active users. Managed collaborations with Nike, Karhu, and Capitol Hill Block Party, helping drive an increase in brand visibility during key seasonal campaigns.

Education

• University of WashingtonBachelor of Science - BS, Informatics
• WilsonHigh School Diploma

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