William Radicic

About

With a Bachelor of Science in Communication, Advertising & Marketing from Brigham Young University - Idaho, I have built a robust career in digital marketing and entrepreneurship. As the Founder of Hooba, I specialize in crafting high-performing Instagram ads for small to medium businesses, leveraging strategic partnerships and data-driven insights to optimize ad performance. Previously, I served as the Director of Digital Marketing at Hearing and Brain Centers of America, where I engineered CRM-integrated campaigns that significantly reduced customer acquisition costs and increased revenue by 300%. At Excellence In Audiology, I launched a SaaS product that boosted annual revenue by $500K, utilizing AI tools for enhanced marketing efficiency. My role as Paid Advertising Manager at Venture Creative Studios involved managing PPC campaigns and streamlining operational processes, achieving substantial ROI and reducing costs. My expertise lies in lead generation, market expansion, and strategic implementation across diverse industries.

Experience

• Founder · Hooba12-01-2024

  Founded Hooba LLC and created gohooba.com to provide small-medium businesses in Utah with high-performing Instagram ads for business growth. Drove growth through paid social and lead generation strategies. Developed strategic partnerships to expand reach and impact. Implemented data-driven decision-making processes to optimize ad performance. Integrated with CRM and analytics platforms to accurately report attribution and optimize for key metrics.

• Director of Digital Marketing · Hearing and Brain Centers of America07-01-2022 – 06-01-2024

  Lead Generation and CRM Optimization: Engineered CRM-integrated automated lead generation campaigns that decreased CAC by 25% and improved the conversion process. Market Expansion Strategy: Spearheaded marketing initiatives across multiple states, driving a 300% increase in revenue to over $16M annually. Enhanced SEO and copywriting strategies substantially lowered CAC while expanding organic reach and customer engagement. Social Media and Community Management: Implemented organic and paid social media strategies that boosted follower engagement by 350% and directly contributed to increased brand visibility and market penetration.

• Director of Marketing · Excellence In Audiology07-01-2022 – 06-01-2024

  Strategic Implementation: Orchestrated the launch and market penetration of a SaaS product designed for audiology clinics, driving an Average Contract Value (ACV) of approximately $40K and boosting annual revenue by $500K without additional ad spend. Achieved a 30% reduction in Customer Acquisition Cost (CAC) through targeted channel optimization. AI Integration and Data Analytics: Leveraged AI tools such as Google Analytics and Adroll for data-driven marketing optimization, recovering over $1M in revenue. Enhanced targeting and ad spend efficiency contributed to a 20% reduction in CAC. Customer Acquisition and Retention: Overhauled remote client onboarding and subscription management processes, resulting in a 300% increase in subscriber growth and significant revenue increases, with a marked reduction in CAC due to more efficient marketing funnels.

• Paid Advertising Manager · Venture Creative Studios12-01-2021 – 06-01-2022

  eCommerce and PPC Campaigns: Managed PPC and e-commerce strategies across 15+ client accounts, achieving ACVs of approximately $60K and sustained ROIs between 4-10X. Implemented A/B testing and detailed data analysis to optimize ad spend and target demographics, significantly reducing CAC. Operational Efficiency: Streamlined team workflows and client onboarding processes, cutting onboarding time by 50% and reducing operational CAC. Cross-Functional Leadership: Led teams across web development, SEO, advertising, and design, improving project turnaround and agency efficiency, which further lowered CAC and enhanced resource utilization.

Education

• Brigham Young University - IdahoBachelor of Science - BS, Communication, Advertising & Marketing
• Patriot High SchoolGeneral studies, General Studies

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