Rikaela Howell

About

Hey there! I’m Rikaela I’m an Account Executive specializing in influencer marketing and social programs, focused on systems-driven campaign strategy and scaling creator partnerships. I lead client initiatives from concept through execution, driving measurable results while optimizing workflows behind the scenes. What I do: I combine strategy, structure, and creativity to support campaigns that drive engagement and impact. From building efficient workflows and tracking creator performance to coordinating cross-functional teams, I focus on making campaigns scalable, repeatable, and successful. My goal is to translate complex campaigns into streamlined processes that deliver consistent outcomes for both clients and creators. Why work with me: I’m passionate about solving problems before they arise and making campaigns run smarter, not harder. By blending systems thinking with hands-on influencer and social media expertise, I help teams execute at a high level and keep client goals at the center of every decision. I thrive on optimizing processes, improving efficiency, and finding creative solutions that drive measurable success. Beyond work: I’m constantly learning and sharing insights about social media, creator marketing, and campaign strategy. Outside of work, you’ll find me kayaking, curating playlists, or diving into a good book always looking for inspiration that fuels both my personal and professional growth. Let’s connect if you’re interested in streamlining influencer campaigns, improving creator strategy, or discussing trends in social media and marketing systems.

Experience

• Account Executive · Viral Nation01-01-2026

  As an Account Executive at Viral Nation, I manage and grow influencer marketing campaigns for global brands, partnering closely with clients to bring strategic ideas to life. I oversee campaign execution from planning through reporting, collaborating cross-functionally to ensure alignment, performance, and measurable results.

• Account Coordinator · Viral Nation09-01-2024 – 01-01-2026

  As an Account Coordinator at Viral Nation, I supported the seamless execution of multiple influencer marketing campaigns for international brands by acting as the bridge between content creators, internal teams, and clients. I specialized in creator relationship management, campaign coordination, and operational support, ensuring every detail was aligned with brand goals and timelines. My role demanded a high level of organization, proactive communication, and the ability to manage shifting priorities across fast-paced campaigns.

• Social Media Manager · Freelance Social Media01-01-2023

  In my role as Social Media Manager, I've developed and executed strategies to enhance brand presence and engage audiences across multiple platforms, including Instagram, Pinterest, and Facebook. I've created and scheduled content, managed community interactions, and fostered brand loyalty through consistent engagement. I have also analyzed performance metrics to optimize social media efforts and collaborated with cross-functional teams to ensure alignment with marketing goals.

• Freelance Blogger01-01-2021

  As a Freelance Blogger, I create engaging and informative content tailored to specific audiences, leveraging SEO strategies to increase visibility and engagement.

• Digital Marketing Intern · Studio Five Creative04-01-2024 – 05-01-2024

  During my internship at Studio Five Creative, I developed and scheduled social media posts across platforms including Instagram, Facebook, and Twitter, and engaged with followers to foster brand loyalty. I contributed to content creation by generating ideas, assisting with content shoots, and producing engaging video content. Additionally, I supported the digital team with analytics reporting, participated in client meetings, and helped execute digital marketing strategies, enhancing overall campaign success and digital presence.

Education

• Barbados Community CollegeAssociate's degree, Law and Accounting
• The Christ Church Foundation SchoolHigh School Diploma, Business Administration and Management, General
• The University of the West Indies Cave Hill CampusBachelor's degree, Law

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