Rachael Daniel

About

I’m a freelance Digital Marketing & Influencer Consultant specializing in creator-led marketing for consumer brands! I partner with beauty, fashion, food, lifestyle, and DTC companies to plan, execute, and optimize influencer, UGC, and social campaigns - from sourcing talent and negotiating contracts to creative briefs, content approvals, reporting, and strategy. My work spans across both campaign-based and ongoing retained support, helping brands leverage creators to scale awareness, content production, and performance. What I Help Brands With:
• Influencer & UGC sourcing / outreach
• Talent negotiations & contracting
• Creative briefs + strategy
• Content planning + approvals
• Day-to-day campaign management
• Affiliate, promo codes, TikTok Shop, LTK & Shopify
• Reporting, insights & dashboards
• Social content & creative coordination
• Brand, social, digital & e-comm foundations Industries: Beauty • Fashion • Lifestyle • DTC • Food • Beverage • Wellness • Luxury Open to project, campaign, retainer, or fractional engagements. Contact me directly by email at rachaeldaniel24@gmail.com

Experience

• Digital Marketing Consultant · Freelance04-01-2024

  Partners cross-functionally with founders, marketing teams, and agencies to execute creator-led campaigns that drive brand visibility, content production, and performance across channels. Active & Recent Clients: True North Social, ThirdLove, Sunice, ANNI Hair Wax, Thrive Societe, Anthem The Label, Guac On!, Catalo, House of Fab • End-to-end influencer & UGC campaign management (sourcing → negotiation → approvals → reporting) • Creative direction & development for briefs, concepts & content strategy • Talent sourcing, outreach, negotiation & contract execution • Coordinate with finance teams for creator payments, invoicing & reconciliation • Redline, route & manage creator contracts + statements of work • Track affiliate, promo, LTK, TikTok Shop & performance metrics • Build reporting dashboards, insights & strategic recommendations • Oversee content timelines, approvals & feedback loops • Support broader digital channels (social, paid creative, email & e-comm)

• Influencer Marketing Manager · OK COOL09-01-2023 – 04-01-2024

  • Client roster included: TikTok Shop, Nutrafol, Uber, Bumble, Uniqlo, LG Beauty/Belief Skincare, Anheuser-Busch InBev, Riffusion • Managed talent, influencer, and UGC creator partnerships including sourcing, contract negotiations, briefing, content planning/development and delivery including efficient feedback provisions and trackers • Developed internal creative briefs and leads kick-off meetings for strategy, creative and production • Supported large 360 campaigns including in-house production as well as project-based campaigns via creators and influencers • Responsible for P&L’s to ensure efficient implementation of campaigns within established budgetary limits • Client liaison nurturing and growing relationships focused on integrated marketing planning from strategy and creativity through execution • Monitors the health of accounts ensuring monthly reporting is delivering against client goals and KPIs • Prioritizes a deep understanding of what makes content interesting and shareable across all social channels and how technology, the arts and pop culture impact advertising and online trends

• Partnerships Manager · Connexity, Inc.04-01-2023 – 08-01-2023

  • Managing, retaining, and accelerating growth of current SYL influencer accounts through highly proactive engagement • Onboarding, educating, converting, and growing new SYL influencer accounts • Researching and understanding the content, audience, key retailers, and competitor monetization across influencer accounts • Collaborating cross-functionally with analyst, product, and community teams to optimize traffic performance through analytic dashboards and KPI’s to exceed financial goals • Creating, developing, and implementing targeted email marketing campaigns with dynamic content using segmentation strategy and creative design

• Social & Digital Media Manager · Lobeline Communications03-01-2022 – 2023

  • Community strategy including: methods for acquisition, engagement, moderation policies, content building, influencers, etc • Conceptualize and execute community-facing initiatives, including contests, viral initiatives, and promotional opportunities • Draft, organize, and publish content calendars across all channels (Sprout) • Work with the creative team to coordinate the preparation of required digital assets for given campaigns • Prepare forecasts and performance reports that monitor and analyze key media metrics, quality, and campaign performance

• Social Media Influencer Partnerships Manager · Pollen08-01-2018 – 04-01-2022

  • Owned influencer relationships across campaigns, scaling a minimum of 4+ experience campaigns a month • Trialed and developed influencer marketing playbooks across Instagram, YouTube, Twitter, and TikTok throughout the three major campaign life cycles: Lead Generation, Mid Marketing, and On-Site • Strategized content-driven marketing campaigns in line with our brand marketing objectives to help establish brand awareness, engagement, leads, and sales across YouTube, TikTok, and Instagram ​​• Optimized channel costs, lead conversions, sales, engagement, and funnel performance using experiments, data, and analytics to build a repeatable and scalable growth channel across all major social channels

• SolTech+ · Marketing Coordinator04-01-2018 – 11-01-2018

  • Implemented targeted communications and advertising content for social platforms • Assist in the development and management of social media marketing and influencer marketing strategy • Optimized and budgeted promotional advertisements across all social media channels

• Social Media Marketing Coordinator · Catwalk to Sidewalk Inc.05-01-2018 – 08-01-2018
• Public Relations Specialist · Simply Inc.10-01-2017 – 05-01-2018
• E-Commerce Specialist/Social Media Marketer · ABM FASHION SOURCING INC07-01-2017 – 05-01-2018

  • Established social media accounts and implemented new and effective growth strategies • Photographed, photoshopped, and updated inventory to all ecommerce and social media channels • Monitored client and sales accounts

Education

• Fashion Institute of Design & Merchandising (FIDM)Merchandise Marketing

Similar talent on Pangea

Felice A.Social Media and Influencer Marketing ManagerPort St. Lucie, FLEmily H.Social & Creative Executive | Strategy, Content & Influencer Partnerships | Growth Marketing & Leadership | Fractional & In-HouseLos Angeles, CAGreta Q.Freelance social media and influencer marketing manager. I execute campaigns, create UGC and put together strategies.Los Angeles, CADana C.International Brand Marketing & Project Management Professional in Beauty, Fashion & LifestyleNew York, NY