Kalei Mahi

About

Kalei Mahi is a marketing leader who knows that the best brand stories aren’t just told—they’re experienced. With over 15 years of expertise in influencer marketing, brand partnerships, and experiential activations, Kalei has mastered the art of bringing brands to life in ways that engage, inspire, and drive results. From leading high-impact creator collaborations at The Many to spearheading groundbreaking campaigns for YouTube, Sephora, and AT&T, Kalei has a track record of transforming strategic visions into tangible success. Whether it’s negotiating cost-effective influencer partnerships, optimizing multi-million-dollar media budgets, or developing the next big creator-driven movement, she thrives at the intersection of innovation and impact. Beyond the boardroom, Kalei’s passion for storytelling extends to the culinary world, where she launched Wyld Roots Kitchen, a premium personal chef service. A natural connector, leader, and creative thinker, she’s always looking for ways to push the boundaries of marketing while building meaningful relationships along the way.

Experience

• Group Director of Creator Management · The Many06-01-2024 – 02-01-2025

  Built and led the agency’s first creator management department centralizing influencer marketing execution. Created processes that allowed all internal agency teams such as media and strategy to work more efficiently leading to a more seamless collaborating experience which lead to a lower burn rate on the agency fee. Negotiated high-impact influencer partnerships, delivering 20-30% cost savings on influencer marketing spend. Integrated a CRM system to optimize influencer communications, contracts, deliverables, and performance tracking. Expanded the creator management team, increasing operational efficiencies and campaign execution.

• Founder · Wyld Roots Kitchen06-01-2020 – 06-01-2024

  Launched and scaled a premium personal chef service, delivering customized culinary experiences to an elite clientele.

• Account Director - Influencer Marketing and Partnerships (client: YouTube) · RQ09-01-2022 – 11-01-2023

  Led innovative YouTube marketing campaigns, including the Getty Portrait Studio x YouTube Shorts at Coachella and the Creators’ Take initiative, boosting agency revenue by 32%. Orchestrated the strategic planning and execution of influencer-led campaigns for HUM Nutrition's 2023 holiday launch in Target. Pioneered Sephora's 'Reaction Engine' initiative, leveraging real-time social media conversations to elevate brand presence and spearhead unique gifting campaigns, setting a new standard for non-traditional engagement strategies. Applied advanced analytics tools to optimize creator selections, ensuring data-driven influencer partnerships and campaign success.

• Account Director · Ad Results Media02-01-2021 – 06-01-2021

  Directed a $10M+ media budget across emerging platforms, enhancing Molson Coors’ brand narrative and contributing to agency revenue and partner satisfaction through strategic insights and analytics. Implemented long-term growth strategies, solidifying client relations and contributing to the agency’s financial success. Led a team in conducting post-campaign evaluations, optimizing budget use, and recommending performance-based adjustments.

Education

• Syracuse UniversityBS, Communications and Rhetorical Studies
• UCLACont Education, Brand Marketing

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