Parvez Lakha

About

With over 15 years in influencer marketing, branded content, and social media, I lead influencer marketing & entertainment at Ketchum, guiding Fortune 500 clients like Gillette, Hyundai, and Freddie Mac to build impactful partnerships. I excel at aligning brand goals with influencer trends, driving results through data-driven strategy and authentic content. My expertise spans negotiating partnerships and executing innovative campaigns that enhance brand loyalty and engagement. Im passionate about crafting strategies that move the needle and deliver real value.

Experience

• Consultant/freelance/fractional · Self-employed2024

  - Providing strategic consulting services for brands and agencies in influencer marketing and brand partnerships. - Advising brands on emerging trends in influencer marketing, including partnerships in music, CPG, and tech sectors to drive audience growth and brand engagement. - Created influencer marketing strategies for tech and lifestyle clients, driving awareness and engagement aligned with market trends. - Collaborating with agencies and brands to implement data-backed influencer marketing strategies, ensuring consistent brand alignment and driving measurable ROI.

• Vice President, Influencer Marketing and Entertainment Partnerships · Ketchum01-01-2024

  Managed influencer marketing and entertainment partnerships for clients including Gillette, Frito-Lay, Hyundai, and others. Key contributions include securing partnerships, executing campaigns, and increasing sales and brand exposure.

• Director Brand Partnerships, Influencer Marketing, and Social Media · Oxygen02-01-2021 – 11-01-2021

  Developed Oxygen's new visual and sonic brand identity and established partnerships to amplify brand presence.

• Director, Global Influencer Marketing · Launchmetrics09-01-2018 – 02-01-2021

  Led global influencer marketing campaigns for clients like COVERGIRL and Dubai Tourism, delivering significant content pieces and impressions.

• Senior Manager, Social Media & Influencer Marketing · Kenneth Cole Productions02-01-2016 – 09-01-2018

  Developed social media and influencer strategies, increasing followers and surpassing web traffic and revenue goals.

Education

• Collège LaSalle, MontréalAssociate's degree, Marketing
• Northwestern UniversityCertificate, Content Strategy
• The Wharton SchoolCertificate, Gamification
• Fashion Institute of TechnologyCertificate, Sneaker Essentials
• Canadian Marketing AssociationCertificate, Digital Marketing

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