Kamryn Villanueva

About

Digital marketing and UGC creator with experience managing multi-brand social media strategies, influencer/affiliate partnerships, and performance-driven campaigns. Skilled in Klaviyo email marketing, content strategy, SEO copywriting, and content production workflows (contract negotiation through scripting/filming/delivery). Experienced coordinating creative assets and editorial marketing for talent and client campaigns.

Experience

• Social Media Manager (Self-Employed) · KIOSCO SOCIAL2025

  • Manage full-service social media strategy for a client roster across beauty, wellness, real estate, and lifestyle including Rug Resources, Elena Flores Realty, Glow Sauna, Post Partum Panty Party, Happy Breathing, Mila's Keeper, and Polkadot • Deliver a la carte services spanning content strategy, content calendar management, and graphic design tailored to each client's goals and audience • Execute influencer outreach and B2B partnerships that expanded client reach and engagement

• UGC Creator · UGC BY KAMRYN2025

  • Partnered with 100+ brands including CoverGirl, Marc Jacobs, Pacifica Beauty, and Swiffer to produce high-converting paid ad content, with top campaigns achieving a 93% thumb stop rate and 99% first-frame retention • Manage all aspects of brand partnerships from contract negotiation, concept development, scripting, filming, and final delivery • Transitioned to full-time UGC creation in June 2025, building on 6 years of brand collaborations and affiliate content

• Digital Marketing Specialist · LUXE DU JOUR2024 – 2025

  • Led Klaviyo email marketing strategy including automated flows and weekly campaigns, generating $900K+ in monthly revenue • Directed content calendar for main Instagram (200K+ followers), created U.S. content, and approved media from international offices • Oversaw blog strategy, creating trend-driven, SEO-optimized articles that enhanced search visibility and site sessions

• Content & Editorial Coordinator · CM AGENCY2023 – 2024

  • Reviewed and selected photography assets for client campaigns featuring talent including FIFTY FIFTY, Amber Liu, JO1, and Kep1er across editorial and digital publications • Designed pitch decks and client-facing presentations to support marketing and talent initiatives • Communicated with internal teams and talent to ensure project alignment and on-time delivery

• Social Media Specialist · NUTRICELL MEDICAL SPA2021 – 2022

  • Oversaw social media content calendar and executed a cohesive brand strategy to ensure consistent messaging across channels • Led marketing campaigns that drove a 300% increase in engagement and appointment bookings • Boosted social media followers and engagement by 200%, expanding brand reach and community interaction

Education

• University of California San DiegoBachelor of Arts, Communication (Bachelor of Arts) | General Biology Minor

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