Kara Worthington

About

👋🏻 Hi, I’m Kara! I'm a freelance marketing strategist, content creator, and writer. I help brands and entrepreneurs share their stories, build trust, and grow engaged communities through thoughtful content and innovative strategy.

Experience

• E-Commerce Marketing Manager · modern+chic03-01-2021 – 07-01-2024

  Led brand expansion for an Inc. 5000 women's accessory brand, driving significant growth and revenue through strategic content and e-commerce strategy. Brand Growth - Directed brand growth initiatives, expanding across 10 new marketplaces by implementing platform-specific strategies, identifying keywords and search terms, and writing optimized copy Content Strategy - Built and executed a cross-functional content strategy for product launches and promotions across website, app, email/SMS, social media, and sales channels to align with business goals and key messaging Content Creation & Writing - Developed high-impact marketing assets for B2B and DTC audiences, including blogs, social media posts, landing pages, banners, educational guides, and interactive content - Designed promotional assets for trade show events, including mailers, brochures, and signage to support brand presence - Developed captivating copy for DTC landing pages, email, SMS, and promotional campaigns, ensuring messaging was clear, impactful, and aligned with business objectives - Wrote persuasive, benefit-driven product descriptions that spoke to customer needs, answered common questions, and highlighted key features E-Commerce - Built and maintained a new B2B website, increasing wholesale orders by 51% MoM through strategic content improvements and enhanced UX - Maintained and updated website content for SEO, regularly refining copy, metadata, alt text, and internal linking strategies to improve search rankings and user experience - Owned retail and wholesale website maintenance using Shopify Plus, including updating themes, scheduling promotional events, optimizing product collections, and implementing new apps and integrations Creative Direction - Ideated campaign messaging and aesthetic - Oversaw photoshoot preparation and execution

• Content & Community Manager · modern+chic02-01-2020 – 03-01-2021

  Maintained social media accounts and created engaging, audience-focused content for a women's accessory e-commerce brand. Led content development and internal communication efforts to ensure consistency and impact across all brand touch points. Social Media Management - Oversaw Facebook, Instagram, and Pinterest accounts - Created visual and written content for Facebook, Instagram, and Pinterest ads Content Development - Identified content gaps and developed assets tailored to diverse B2B wholesale customer segments, enhancing brand loyalty and engagement across multiple platforms - Established and owned the brand style guide and other company documentation to standardize content and communication Internal Communications - Created a comprehensive customer service guidebook, including SOPs, instructional videos, and templates, standardizing brand communication and improving team efficiency - Designed a content distribution workflow to streamline multi-departmental collaboration, ensuring consistency and efficiency across marketing and sales initiatives - Managed and optimized the internal digital knowledge base, ensuring all content assets were organized, accessible, and up-to-date for cross-functional team use Website Management - Designed landing pages for gift guides, influencer collaborations, Black Friday/Cyber Monday, and product launches - Revamped customer service webpages and site content for improved clarity and UX, prioritizing a mobile-first approach and actionable messaging

• Digital Merchandiser · The Stockplace03-01-2021 – 11-01-2022

  Owned website maintenance and merchandising for a women's apparel e-commerce brand. Digital Merchandising - Oversaw the curation and presentation of products, which included writing SEO-friendly copy, selecting imagery and videos, and managing website categories - Measured products and ensured colors, taxonomy, and sizing were consistent throughout the site to provide an optimal user experience Inventory Management - Collaborated with the warehouse manager to ensure timely and complete receipt of products Photoshoot Prep & Execution - Organized and prepared products for photoshoots; included notes on feature call-outs and styling suggestions

• Social Media & Content Associate · Talkdesk09-01-2018 – 07-01-2019

  Led content marketing for a global SaaS company, transforming complex technical concepts into engaging narratives for various audiences. Content Marketing - Owned the content calendar, collaborating with cross-functional teams to create strategic messaging for integrated marketing campaigns and product launches - Developed conversion-driven content tailored for different stages of the customer journey, including blog posts, website copy, and social assets, ensuring messaging effectively guided prospects from discovery to decision-making - Wrote thought leadership pieces and industry interviews, positioning the brand as an authority in the SaaS space while strengthening relationships with industry leaders Social Media Management - Drove significant year-over-year growth across key social platforms, achieving a 276% increase in LinkedIn engagements, a 97% rise in Instagram followers, and a 426% boost in Facebook engagements through strategic content development - Compiled social media metrics and competitor benchmark reports using analytics from Sprout Social Brand Consistency - Edited and refined all marketing content for SEO and brand consistency, enhancing search visibility and ensuring alignment with voice and messaging standards Internal Communications - Launched and managed an employee advocacy program, increasing internal brand awareness and expanding content reach across social channels through employee participation - Developed a content intake and request process to boost efficiency and transparency

• Content Writer & Social Media Specialist · Venture Icon Media12-01-2016 – 07-01-2017

  Collaborated with clients in the wellness, financial, fashion, and medical industries to create marketing strategies and assets that reflected each company's unique voice and values. Content Strategy & Creation - Developed editorial calendars for multiple clients - Authored newsletters, blog posts, and case studies to support campaigns - Compiled analytic reports for clients and management

Education

• Utah Valley UniversityBachelor of Science, Communication, Journalism

Similar talent on Pangea

Annamariah H.Elevating your brand's voice & visibility 🚀 Content Strategist | Growth MarketerNorth Las Vegas, NVKira K.Digital Marketing Specialist | M.A. in Marketing and CommunicationsJonathan B.Creative & Brand Strategist | Concept-to-Launch Leader | Storytelling, Systems, and Scalable Brand ExperiencesLas Vegas, NVMelina P.Conscious marketer with a passion for all things content, copy, and brand.Thessaloniki, Greece