Kareema Suleiman

About

I’m a GTM and marketing professional with experience driving growth for AI and SaaS companies like Observe.AI, Prodigal, and Genesys. I specialize in cross-functional campaign execution, and translating customer insights into strategies that move high-value prospects through the funnel. I’m passionate about creating smart, scalable marketing programs that connect the right message with the right audience. Outside of work, you’ll find me traveling, working out, or reading.

Experience

• Senior Strategic GTM Sales · Observe.AIApril 2025 –
• Strategic GTM Rep · Observe.AIJanuary 2024 – April 2025

  Focus on Fortune 200 companies, majority in financial services, banking, healthcare, and telecom. Move prospects from top to bottom of the funnel, and into active beginning stage Opportunities for the Strategic Team, working directly with the VP. Cross-functionally collaborate with Product Marketing, Demand Gen, Events, and CRO to ensure success of the Strategic segment.

• Sales Development Representative · ProdigalFebruary 2022 – January 2024

  Supported 3-6 Account Executives in prospecting accounts in the financial services and healthcare RCM industries; create and execute my own content and cadences in Salesloft. Drove initiatives to improve data processes and tracking in Salesforce; enhance the connection between Marketing and Sales; create copy and blog content with Marketing.

• Freelance Copywriter · ContentMXOctober 2021 – February 2022

  Wrote copy for step-by-step marketing plans that technology reseller clients use to promote their solutions via social media and email.

• Sales Development Representative, Enterprise Telco/Media · GenesysMarch 2020 – February 2022

  Prospected and held discovery calls with Enterprise businesses looking to enhance their overall customer experience through the use of Genesys’ omnichannel software platform.

• Associate, Community Engagement & New Business Development · ConsensusNovember 2019 – February 2020

  Developed community relations/PR strategies for public and private sector clients to promote and maintain favorable public and stakeholder opinions of a client’s project. Coordinated stakeholder engagement and mobilization efforts through e-newsletters, social media, project websites, and in-person forums.

• Resource Development Assistant · International Medical CorpsAugust 2018 – October 2019

  Drafted personalized acknowledgment letters for major donors and institutional/foundational grants. Processed all donations from direct and third-party sources; Created daily donation reports. Responded to customer service inquiries regarding making donations, tax receipts, and International Medical Corps' scope of work.

• Business Development Intern · OmazeApril 2018 – July 2018

  Managed proposal requests and drafted proposals for sellers' opportunity leads. Regularly updated and added new opportunities to Salesforce.

• Operations Intern · OmazeJanuary 2018 – April 2018

  Created an Omaze Knowledge Base in Confluence to serve as a repository for reference materials for all Omaze employees. Assisted in merging and updating data in Salesforce and iMeet Central, ensuring accuracy and that all opportunities follow the Omaze campaign protocol.

• Chief Operating Officer · Motivate & EmpowerSeptember 2015 – June 2018

  Reached a network of 400+ people through socio-cultural discussions and co-produced community engagement that positively impacted universities, their host communities, and the relationship therein. Pioneered Impact Team program under our program model THINK.IMPACT.CHANGE. Served as a direct point of contact to Board; oversaw chapter calendar; managed attendance and metrics.

Education

• University of Southern CaliforniaBachelor’s Degree, International Relations

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