Kari Test
Freelance Product Marketing Expert | Content Marketing Expert | Product Marketing Director with 12+ years in B2B Tech, Marketplaces, and Software
12 yrs experience · Alexandria, VA · 10-20 hrs/week
About
Results-driven Product Marketer with over 12 years of experience in B2B marketing within the tech space (Gartner, Capterra, WeddingWire). Passionate about leading with empathy and creating compelling, customer-first GTM experiences. Successfully executed individually and led PMMs alongside cross-functional teams to deliver compelling go-to-market strategies, resulting in substantial growth and expansion across online marketplaces. Expertise lies in understanding customer needs, identifying gaps, and strategically translating them into impactful marketing initiatives. Robust experience in ownership of foundational brand marketing and execution work within multiple organizations. Thrives in dynamic environments, leveraging strategic thinking and creative problem-solving skills to develop and execute integrated marketing plans.
Skills
Experience
- Product Marketing Specialist to Manager to Director · Gartner12-01-2016 – 11-01-2024
- Vendor Marketing Manager · WeddingWire (now The Knot)12-01-2012 – 12-01-2016
- Editorial Freelancer · Vectorworks04-01-2025
Education
- Product Marketing Alliance
- Elon UniversityBachelor’s Degree, Strategic Communications
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