Karizma Hancox

About

With deep roots in the West Palm Beach community, I have spent the past 6 years immersed in the local creative scene, supporting artists and entrepreneurs through event coordination. Organizing over 25 community-centered events, I've connected the South Florida creative community while fundraising for impactful causes. Almost two years ago, I pivoted from admin roles into marketing. Expanding my skills this past year into social media and email campaigns, I now help businesses build an engaging online presence and nurture customer relationships. My experience coordinating inclusive events offline for over 6 years translates into crafting social strategies that bring people together online. I specialize in rallying communities around causes while also developing vibrant social presences that authentically connect brands with their audiences. Passionate about making an impact, Im excited to leverage my diverse background to empower businesses to build strong communities both online and offline.

Experience

• Talent Manager · It Girl Agency02-01-2024

  - Cultivate and leverage relationships with brands and agencies, collaborating with internal Brand Partnership teams. - Develop monthly strategy plans to help talent create content that drives higher engagement and aligns with community interests, ensuring audience interaction and brand relevance growth. - Led the implementation of digital campaigns and brand partnerships, coordinating talent engagement initiatives to ensure successful activations that met client objectives. - Manage contract negotiations and processes, representing talent interests and ensuring seamless execution from contract phase through campaign completion.

• Event Coordinator · Self Employed11-01-2016

  - Managed and executed community events for artists and small businesses in Palm Beach County, overseeing all aspects of event planning, coordination, and implementation to support local talent and entrepreneurship.

• Digital Marketing Apprentice · Birdie Break11-01-2023 – 02-01-2024

  - Conducted research on Canadian groups to identify engagement opportunities and target communities for outreach. - Analyzed data on potential influencers to enhance partnerships and relations. - Developed, maintained, and utilized a marketing dashboard for ROI and metrics analysis and strategic recommendations. - Supported content and digital marketing efforts including platform management, campaign execution, and email marketing.

• Marketing Communications Lead · Pivotal Founders02-01-2023 – 10-01-2023

  - Produced and enhanced multiple happenings, accomplishing a sizeable 20% jump in attendance through focused promotional plans. - Assessed and polished email and advertising efforts by aligning with fluid consumer perspectives and current market leanings. - Confirmed adeptness with data breakdown and documentation, leveraging event guest commentary and vital impact gauges to consistently refine initiatives.

• Assistant Brand Manager · Brian Marketing Group09-01-2022 – 02-01-2023

  - Help implement email, digital, social media, and content marketing campaigns. - Support and orchestrate efficiency within the team to help support the teams scale as the company grows. - Keep marketing materials, copies, posts, and schedules organized. - Assist and coordinate the execution of confidential documentation and contracts for various personnel.

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