Karla Cachola Sola

About

With a Bachelor of Fine Arts in Art History from the University of the Philippines, I have over 15 years of experience as a Freelance Lead/Senior Product Designer. My career highlights include transforming startup visions into user-centric designs and creating intuitive digital experiences. At Power Home Technologies, I directed a cross-functional team, enhancing customer interactions and achieving a 70% surge in close rates. At LiveGlam, I led a brand refresh that increased user sign-ups by 600%. As the first design hire at ezhome, I launched the MVP and helped scale the company to 150+ employees. Additionally, I co-founded True Property PH, addressing real estate challenges and growing a loyal user base. Let's innovate together.

Experience

• Lead Product Designer · Self-Employed01-01-2006

  15+ years as a Freelance Lead/Senior Product Designer. Specializing in transforming startup visions into user-centric designs. Passionate about creating intuitive, impactful digital experiences. Let's innovate together.

• Lead Product Designer · Power Home Technologies01-01-2020 – 01-01-2022

  Directed a cross-functional team and championed UX system design for a wide range of products, enhancing customer interactions and reducing agent effort by 50%; accomplished a 70% surge in close rates. Consequently, a significant growth in conversion funnel rates was observed (from 2% to 40%).

• Lead Product Designer · LiveGlam01-01-2016 – 01-01-2018

  Built a team and headed the efforts to refresh the brand which increased the brand's trust rating and exponentially increased user sign ups by 600%.

• Lead Product Designer · ezhome01-01-2014 – 01-01-2016

  First Design hire and established brand's core. Launched MVP, iterated product-market fit, helped scale company to 150+ employees, and grew to 10M annual rate revenue.

• Co-Founder | CFO | Head of Product | Product Manager · True Property PH01-01-2013 – 01-01-2015

  Selected from thousands as the incubator program's pilot team. Ran a lean startup, raised funds, scaled team, answered the country's real estate challenges, and grew thousands of loyal users.

Education

• University of the PhilippinesBachelor of Fine Arts, Art History

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