Kat Hendrickson

About

Hi there! I’m Katherine, a digital marketing enthusiast. With over 3 years of experience in social media, video editing, SEO, content strategy, and UX/UI design, I specialize in crafting engaging digital experiences that resonate with adventure-loving audiences. Let’s connect!

Experience

• Social Media Marketing Consultant01-01-2025

  Achieved 442K views in 3 months and 60K views in 2 months on client TikTok accounts. Managed and grew social media accounts for outdoor brands, including 3M Snowboarding Gear and Kingwhale, securing sponsorships, ambassador roles, and brand partnerships. Coordinated partnership communications with brand marketing teams on messaging, deliverables, and campaign goals. Created and edited high-performing video content (CapCut, native tools), wrote scripts, and directed UGC content optimized for platform algorithms and seasonal trends. Directed social media strategy, growth tactics, and content calendars, analyzing metrics to optimize campaigns and drive engagement among outdoor lifestyle audiences.

• Web Designer05-01-2025

  Plan, design, and manage website content to support marketing campaigns and seasonal promotions. Maintain consistent brand messaging across web, email, and social media channels. Analyze website and campaign performance using Google Analytics, SEMrush, SimilarWeb, and other tools to optimize engagement and results. Implement UX improvements, content strategies, and HTML updates to enhance user experience and drive conversions.

• E-commerce Trainee · Rheem Perú08-01-2023 – 12-01-2023

  Track campaigns across the entire digital ecosystem in collaboration with the sales team. Provide support in the analysis of the performance of digital campaigns through KPIs for decision-making in future campaigns. Track sales and conversion rates generated by each digital campaign (organic and paid). Support digital and direct sales projects by optimizing processes in conjunction with their leader. Conduct benchmarking with national and international competitors to identify opportunities for improvement. Provide support to the sales management of D2C channels (physical store and virtual promotion).

• Cultural Exchange · Loon Mountain Resort12-01-2022 – 03-01-2023

  Skilled at working independently and collaboratively in team environment. Participated in team projects, demonstrating ability to work collaboratively and effectively. Managed time efficiently in order to complete all tasks within deadlines.

• Web Designer · AUTENTIKA PUBLICIDAD UNDERGROUND10-01-2022 – 12-01-2022

  Website developing.

Education

• Universidad Peruana de Ciencias AplicadasEstudiante, Comunicaciones y publicidad
• JA WorldwidePrograma Crece con Google para Jóvenes, Marketing Digital
• California Institute of the ArtsDesign, User Interface Design

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