Katarzyna Szynal

About

Experienced Marketing Manager with a strong background in performance marketing and social media management. Skilled in managing social media channels, creating engaging content, and optimizing paid display campaigns. Extensive experience in the e-commerce and fashion industries.

Experience

• Marketing Manager (Social Media) · Escape Haven & Palm Tree House Bali

  Management of Instagram and Facebook channels to ensure consistent brand presence • Content creation tailored for social media engagement and audience growth (static & video) • Planning and execution of monthly content calendars in alignment with marketing goals • Writing blog posts to support SEO, website traffic, and brand authority • Moderation of a private Facebook Group to foster community engagement • Setup and optimization of Manychat automations to streamline communication • Community management, including responding to inquiries and nurturing audience relationships

• Performance Marketing Manager - Display · idealo internet GmbH2023-03-01 – 2024-07-01

  • Implementation and optimization of paid display campaigns (prospecting and remarketing) towards monthly goals • Management and analysis of web & app campaigns on Facebook/Instagram, Google Display Network, Criteo, RTB House and TikTok • Close cooperation with Country Managers on fulfilling the international strategy • Creation of creative templates for dynamic Facebook ads in Smartly • Briefing for performance creative designs and cooperation with designers • Support in management of brand campaigns on Facebook • Coordination of event based projects (Black Friday, Prime Day) • Monthly marketing presentations • Yearly strategy research

• Junior Performance Marketing Manager - Display · idealo internet GmbH2020-04-01 – 2023-03-01
• Growth Marketing Intern - WeShare by Volkswagen · WeShare by UMI2019-09-01 – 2020-03-01

  • Assistance in user acquisition and retention campaigns • Launch and analysis of campaigns on paid channels (Apple Search Ads, Facebook Ads, Instagram Ads, Google Ads) and CRM channels (Braze) • Coordination of content production for social media channels • Preparation of creative briefs and close collaboration with external creative agency • Support in development of pricing communication strategy

• Business Development Intern - Premium Category · Zalando SE2019-01-01 – 2019-07-01

  • Trading performance analysis • Customer and competitors analysis • Support in several projects aiming to develop the category • Assistance in improving the premium category on website • Preparation of strategic supplier meeting presentations • Creation of data reports in MicroStrategy

• Media Assistant · Zenith2018-07-01 – 2018-12-01

  • Media planning and buying (offline and online) • Support in the campaigns purchase process • Client servicing • Competitors analysis • Preparation of regular weekly and monthly reports

Education

• Technische Universität BerlinMaster Double Degree, Innovation Management & Entrepreneurship
• SGH Warsaw School of EconomicsMaster Double Degree, Management
• University of WarsawBachelor of Arts - BA, Management
• MBS School of BusinessErasmus+ Program, Management

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