Katherine Vasiliev

About

I am a marketing and communications professional with 8+ years of experience building digital campaigns, social strategies, and brand stories for global audiences, from international development and sustainability to consumer brands. My mission is to help impact-focused organizations amplify their vision by crafting clear, meaningful narratives that engage stakeholders, inspire action, and align brand programming with environmental and social goals. Most recently at The Pokémon Company International, I led go-to-market and communications activations that broadened audience engagement and brand relevance. Previously, I supported sustainability- and climate-focused organizations including the Global Alliance for a Sustainable Planet and the United Nations (Environment Programme). I bring multi-channel storytelling & digital content (social, video, influencer), campaign strategy that combines brand growth with purpose-led goals, experience working across corporate, NGO, and international ecosystems, and a proven track record of driving measurable results in acquisition, engagement, & retention. I’m looking for my next impactful role in the climate, nature conservation, or animal-welfare space where marketing and communications can catalyze impact, build partnerships, and scale meaningful change. In addition to the above, I’ve led product marketing initiatives for IP-rich brands, including retail launches and go-to-market activations across global markets, and have a strong track record in ESG storytelling and sustainability communications.

Experience

• Associate Product Marketing Manager – Merchandise & Retail Marketing · The Pokémon Company International08-01-2024 –

  Lead development of go-to-market strategies for Pokémon Center and retail partner products, contributing to a 15% year-over-year increase in eCommerce sales and stronger global product visibility; deliver creative on-brand activations and integrated communications plans; manage marketing calendars and project workflows for 350+ product launches annually.

• Product Marketing Specialist · Nintendo of America09-01-2022 – 03-01-2023

  Coordinated integrated marketing campaigns across digital, retail, and partner channels, achieving a 30% lift in conversion and a 20% increase in customer retention; optimized creative asset workflows and cross-functional collaboration.

• Global Communications Associate – Green Transportation Sector · Jacobs Engineering Group03-01-2022 – 09-01-2022

  Produced analytics to inform marketing decisions and measured campaign performance across sustainability initiatives; developed internal/external communications strengthening employee engagement; supported sustainability storytelling aligning with ESG goals.

• Social Media & Influence Relations Ambassador · EF Ultimate Break01-01-2022 –

  Designed and implemented social media strategy across Instagram, TikTok, and YouTube to inspire young travelers around global travel.

• Digital Marketing Assistant · Institute for Shipboard Education12-01-2021 – 05-01-2022

  Created SEO-driven content increasing blog traffic by 25% and increased reader retention by 20%; led a social media refresh with interactive campaigns and targeted segmentation; conducted A/B testing that improved blog click-through by 30% and session duration by 20%.

• Communications Advisor · Global Alliance for a Sustainable Planet01-01-2021 – 09-01-2021

  Created digital and social media content promoting climate, biodiversity, and ocean health initiatives; produced partner briefs, press releases, and marketing collateral to secure strategic partnerships.

• Public Information & Digital Marketing Specialist · United Nations (Environment Program & Information Center)01-01-2020 – 12-31-2020

  Managed editorial calendars across Twitter, LinkedIn, Instagram, and YouTube; designed social media visuals and video content amplifying environmental policy; coordinated logistics & communications for 10+ high-profile UN events.

Education

• American UniversityMaster of Arts - MA, Global Media (International Relations & Digital Communications)
• Seattle Pacific UniversityBachelor of Arts (B.A.), Communication and Media Studies with a Business Administration minor
• Semester At Sea / ISESemester at Sea - Institute for Shipboard Education

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